Email Marketing Platform
Email Marketing Tools
Power your email marketing with the #1 platform on the market. Create and deliver beautiful campaigns, engage more subscribers, and make the most of every marketing dollar.
Why is Marketing Cloud Engagement the #1 tool for email marketing?
Marketing Cloud Engagement offers the most scalable email marketing solution on the market today. With unlimited content creation capabilities, AI-powered decisioning, and subscriber engagement management -- marketers can build an email program that delivers results and value.
Email Marketing
Build emails easily with simple templates and custom interactive elements. Adjust content for each subscriber using insights from their feedback and preferences. And stay connected in every moment through real-time, always-on communications.
Use intelligent dynamic content to adapt to subscriber preferences in real time. Scale to large segments with AI-powered automations — delivering personalized content to individual subscribers. Optimize send time and frequency for each subscriber to increase email opens and conversions.
Get a single view of your overall program performance, from contact data health to messages sent. Within a single journey, manage different message types, like promotional, transactional, and triggered messages — all built-in within brand guidelines — and easily manage GDPR compliance from one console.
Content Creation
Create beautiful, mobile-first emails quickly with a seamless drag-and-drop interface. Make use of templates, custom content blocks, personalized scripting language, and interactive content like carousels and weather data.
Consolidate images, documents, and content in a single location within Marketing Cloud for a single instance, or shared across multiple business units. Manage your library and tagging system with ease, allowing for flexibility to refresh message components as you re-evaluate always-on campaigns or need to reflect updated brand guidelines.
Create reusable content blocks, including text, HTML, images, buttons, dynamic content, and A/B testing, to ensure that relevant messaging reaches the right subscriber every time. Use code snippets to save reusable bits of code or copy and create nested tags for maximum personalization. Manage your workflows seamlessly, leveraging the approvals feature to ensure proper sign off is met and keep a clean library by recycling content that you don’t need.
Platform Scale
Grow your campaigns with industry-leading send volume metrics — sending over 4 billion messages daily. Orchestrate your campaigns consistently and reliably, no matter the time of day or year.
The Marketing Cloud platform balances high-velocity data ingestion, even with the most complex workflows, so you can always have confidence in its uptime.
Ensure every message reaches the intended audience. With engagement scoring, manage subscriber preferences and refine your target audience. And, lead every subscriber on their optimal journey with A/B/n testing to inform and improve performance. Manage and track your deliverability effectively, driving optimal performance within a single platform.
AI in the Inbox
With Content Builder, generate data-driven email subject lines and body copy in a single prompt. Create new emails from scratch and refresh older content in an instant. Utilize this feature with confidence, as each output is tailored uniquely to your instance. Set up your own branded tone of voice to guide the AI, ensuring consistency and authenticity, all while ensuring security through our Einstein Trust Layer.
Enhance your ability to measure and analyze campaign performance with pre-built, filterable dashboards. Utilize user-friendly AI to optimize key metrics like send frequency, timing, open rates, and click-through rates. Streamline the process of scheduling and sharing campaign analytics across departments by easily exporting them to any desired location.
Lean on AI to determine the optimal send time for each subscriber and tailor messages according to their engagement likelihood. Strike the perfect balance in message frequency by managing it at the subscriber level, and leverage AI-driven personalized product recommendations and content. Hone your subject lines, performance, and pinpoint crucial KPIs — all with AI-powered insights.
Email Marketing tips, tricks, and best practices.
Marketing Cloud Engagement Pricing
Email Studio is a part of our Marketing Cloud Engagement product suite.
Professional
Personalized marketing automation
$
1,250
USD/Org/Month
(Billed annually)
- Email Marketing
- Content Creation
- Robust Analytics
Corporate
Personalized cross-channel strategic marketing
$
4,200
USD/Org/Month
(Billed annually)
- Journey Orchestration
- Mobile Messaging
- AI-Powered Insights
Enterprise
Sophisticated journeys across channels, brands, and geographies
Request a quote
- Journey Orchestration
- Multiple Business Units
- Global Platform
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
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Email Studio FAQ
An email marketing platform is a software solution that enables businesses and individuals to create, send, and manage email campaigns to a targeted audience. These software providers, also known as Email Service Providers (ESPs), provide tools and features to facilitate various aspects of email marketing, such as designing and customising email templates, managing subscriber lists, tracking campaign performance, and analysing results.
The "best" CRM (Customer Relationship Management) system for email marketing can vary depending on specific business needs, preferences, and the scale of operations. Salesforce is a widely-used CRM with a comprehensive set of tools for managing customer relationships. Salesforce CRM integrates seamlessly with Marketing Cloud Engagement, allowing businesses to incorporate email campaigns into their broader customer engagement strategy. With advanced segmentation capabilities, businesses can target the right audience more effectively.
Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your customer data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.
Email marketing software is essential for businesses because it facilitates targeted communication for organisations to reach their audience in a personalised and tailored manner. Automation features in the software enable scheduling campaigns in advance to ensure timely and relevant messaging without manual intervention. Businesses leverage email marketing for lead nurturing, guiding prospects through the sales funnel with valuable content and offers. Additionally, it plays a vital role in customer retention by keeping businesses connected with existing customers, seeking feedback, and encouraging repeat purchases. Platforms that offer features like automated workflows and popup forms help businesses improve efficiency.
The analytics tools provided by email marketing software offer insights into campaign performance, tracking metrics like open rates and conversion rates. Personalisation is a key strength, allowing businesses to address recipients by name and customise content based on user behaviour. Cost-effectiveness is another advantage, as email marketing often provides a cost-effective way to reach a large audience. Compliance features ensure adherence to regulations, and integration capabilities with other tools streamline data management. Overall, email management software provides measurable results, allowing businesses to continuously optimise and improve their marketing strategies, send bulk emails — and grow sales.
To choose the best email marketing platform for your business, first define your goals and assess your budget constraints. Consider the ease of use and features offered, such as a form builder, landing page builder, or newsletter creator, ensuring they align with your specific requirements. Evaluate the platform's scalability, top features, and its ability to integrate with other tools in your tech stack. Additionally, prioritise platforms with strong customer support, live chat, continuous product updates to improve software performance, positive user reviews, and a trial period for hands-on evaluation before making a commitment.
An A/B test compares two versions of an email, changing just one element to gauge which gets the best results (open-rate, click-through or conversions). It’s an effective method to experiment with the way you speak to your prospects or customers as you get fast feedback on what worked and apply those insights to future content. It's also great for customer segmentation too, as you can tailor marketing experiments to specific groups and refine your messaging for different audiences. One simple way to start A/B testing is by using different subject lines to see which gets the highest open rate.
Yes, Email Studio allows you to send bulk emails to leads and customers. You can even add personalisation, automate marketing emails based on a trigger event, or A/B test. Advanced marketing analytics then provide insights into audience engagement, helping you refine future campaigns.
An engagement score is a way of quantifying the interest your email had from subscribers. Both emails and individual users are assigned a score. For your emails, our AI-powered Einstein Engagement Scoring assigns points based on opens, clicks and conversions. Higher scores indicate that you have an engaged audience who are reading and taking action while reading your content. You can use customer segmentation to target highly engaged subscribers or find ways to re-engage those with a low score.
Our Journey Builder is a powerful automation tool that uses your customer data to send personalised, transactional and marketing emails.
For example, you could set up automated workflows to email a customer once they start a free trial with a guide to help them get the best out of their trial. Or if you are running an ecommerce business, you could send an automated email when someone abandons their cart — offering free shipping or a discount. These automation features help your business show up in the right way, at the right time, and offer personalised experiences.
Email Studio is an Email Service Provider (ESP), a product within Marketing Cloud Engagement. It helps marketers create, send, and manage email campaigns. Email Studio helps marketers create and send email campaigns, manage subscriber lists, and track campaign performance through advanced marketing automation features.
Salesforce is the world's #1 AI CRM. Salesforce CRM natively integrates with Marketing Cloud Engagement so marketers can easily connect email campaigns into their company's broader customer relationship strategy.
Email Studio is the best email solution for marketers to deliver targeted email communication in a personalised and tailored manner. Its automation capabilities, powered by trusted data and AI, help schedule campaigns in advance, saving manual effort and sending more timely messages. Additionally, it helps businesses retain customers by keeping them connected, seeking feedback, and encouraging repeat purchases.
There are several key benefits of Email Studio. Personalisation is a key strength, addressing recipients by name and custom content based on their preferences and behaviour. Email marketing is also a cost-effective way to reach large audiences. Email compliance features ensure adherence to regulations, and integration capabilities with other tools streamline data management. Finally, email analytics tools offer insights into campaign performance, tracking metrics like open rates and conversion rates, and can assist with automating marketing.
We recommend Email Studio to all businesses seeking to deliver greater email engagement and increase marketing ROI. However, it's important to first define your goals and assess your budget constraints to make sure it's the right solution for you.
Consider the ease of use and features offered, such as form builder and landing page builder, ensuring they align with your specific requirements. Evaluate its scalability, as Email Studio leads the industry in send-volume metrics, delivering over 4 billion messages daily. Learn about its ability to integrate with other tools in your tech stack. Additionally, Email Studio offers strong customer support, positive user reviews, and a trial period for hands-on evaluation before making a commitment. Contact our sales team or explore our customer success stories to learn more about getting started.
Creating unique, beautifully designed emails used to require HTML coding skills — a task now made easier with tools like Email Studio. With features like our drag and drop editor, anyone can drag elements into an email template, like titles, images, videos, links, and more, to build a professional email.
You can have peace of mind using Salesforce emails with encryption, authentication and compliance with global regulations like the GDPR and CCPA. Learn more about our privacy policy here.
Getting started with a free trial of Salesforce Email Studio is easy. Simply click on: 'Start My Free Trial.'
Salesforce doesn’t have an affiliate program where you can refer customers for commission. However, we do offer a partnership program. This partnership allows businesses and consultants to help their customers adopt Salesforce and provide implementation and integration services for a fee. It’s a proven path for developing a new revenue stream for your business. Learn more about our partnership program here.
Digital marketing is the practice of using online sources (like emails) to reach customers, as well as attract new ones. It also includes marketing on social media, search engines, for example, Google Ads — content marketing, digital PR, and even live chat and SMS marketing. It is a wider discipline that covers more niche skills like content, SEO, PPC ads, and email campaigns. Digital marketing is an essential marketing strategy in the modern age, as its barrier to entry is lower than that of traditional media and allows you to grow your business worldwide.
A transactional email is an (often automated) message that is sent after a user performs an action like requesting to reset their password, ordering a product, requesting a demo or signing up to a new mailing list. A transactional email simply serves information that the user needs.
Marketing emails, on the other hand, are designed to promote your services or products and have clear calls to action throughout. They can be triggered by user actions, but instead of serving information, they are designed to draw the customer in to learn more about the business and grow sales.
Our web-to-lead forms allow you to create online forms that users can fill out. You can use these to collect customer information like contact details or get more nuanced data, like personal preferences or buying behaviour.
The web forms work by allowing you to drag and drop your requests for different information into a template, allowing you to publish it to your site or embed it in an email.
You can use signup forms to build your email list, get sign-ups for a webinar, collect conference leads, or gather leads downloading gated content. That’s why signup forms are a great way to grow your business.
Yes, you can do this in the Email Studio. You can use the software to share product updates with your team, send automated notifications, and schedule meeting invites.
You can also track your employees' engagement with your emails to understand who is reading the content and what actions they are taking.
A landing page is exactly what it sounds like, the first page a user lands on when they click on a link. There is a connection between the perceived relevance of the call to action and the landing page, being that if people don’t instantly recognise that the landing page is highly related to the link they clicked on, they are more likely to bounce and leave the page.
When you are sending out your emails, you’ll want to be linking to the most relevant landing pages for your customers. For example, if you are a design studio — and in your email you’re talking directly about the work you’ve done with real estate clients, you’ll want to link through to a landing page that talks about your work in real estate, as landing pages tend to convert much better than a homepage.
You can use AI to personalise your content for your audience, which will make them more likely to engage with it. In Email Studio, you can use our AI to suggest subject lines, optimise the timing of your email, and send tailored messages based on the user's recent behaviour.
By being more targeted, you can speak directly to each individual subscriber, catching their eye and increasing your open rates, click-throughs and conversions. Salesforce Email Marketing Tools make this process even more effective.