Einstein Personalization Pricing
With Einstein Personalization, drive business outcomes and customer lifetime value with real-time 1:1 personalized experiences
With Einstein Personalization, drive business outcomes and customer lifetime value with real-time 1:1 personalized experiences
Einstein Personalization is only available to existing Data Cloud customers and requires subsecond real-time capabilities. To learn more about how you can get started, reach out to your Salesforce representative or contact us below.
*This edition requires an annual contract.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
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A personalization engine is a kind of technology solution that ingests customer engagement and profile data, then — using machine learning and AI — determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities. These insights can then be ingested into various marketing touchpoints to power the customer experience.
Increase the ROI of every site visit with 1-to-1 personalization by reading the e-book, Customizing for Every Customer.
Einstein Personalization is Salesforce's new personalization solution that seamlessly integrates into Data Cloud. It utilizes Salesforce Data Cloud customer profiles to deliver real-time, one-to-one experiences across all customer touchpoints, driving tangible business outcomes.
Many Marketing Cloud products offer the ability to personalize customer engagements, however, “Personalization” in Marketing Cloud refers specifically to the product that allows you to unify customer engagements across your website, app, email and other touchpoints, to generate preferences and affinities that power real-time one-to-one offers, messages, and experiences.
Yes, Marketing Cloud Personalization and Salesforce Interaction Studio are one and the same. Interaction Studio was rebranded as Marketing Cloud Personalization in 2022.
Yes, Marketing Cloud Personalization and Evergage are one and the same. From increased innovations, feature improvements, and the evolution of the product, the name evolved twice from Evergage, to Interaction Studio, and then from Interaction Studio to Marketing Cloud Personalization.