Skip to content

Einstein Personalization Pricing

With Einstein Personalization, drive business outcomes and customer lifetime value with real-time 1:1 personalized experiences

Begin your personalization journey with Einstein.

Einstein Personalization is only available to existing Data Cloud customers and requires subsecond real-time capabilities. To learn more about how you can get started, reach out to your Salesforce representative or contact us below.

Einstein Personalization - Starter

Personalize every web interaction

$ 96,000
Org/Year
(billed annually)
  • Web Personalization
  • AI-driven & Rule-based Decisioning
  • Product and Content Recommendations
Contact us

*This edition requires an annual contract.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.

Then, choose the Success Plan that’s right for your business.

With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a
future with AI.

Standard Success Plan

Set your company up for success with self-guided, always-on resources.
Included in all licenses
Learn more

Premier Success Plan

Start strong and grow your business with expert guidance and expedited support.
30% of net license fees
Learn more

Signature Success Plan

Get the most value from Salesforce with a proactive partnership and personalized experience.
Contact your account executive
Learn more

Find your path to AI success with the right experts and apps.

Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximize your ROI.

Ready to take the next step?

Start your trial.

Hit the ground running fast with ready-to-use tools that don’t require a ton of setup.

Try for free

Talk to an expert.

Tell us a bit more so the right person can reach out faster.
Request a call

Watch a demo.

See how Salesforce CRM can help your small business succeed today.

Watch now

Personalization Pricing FAQ

A personalization engine is a kind of technology solution that ingests customer engagement and profile data, then — using machine learning and AI — determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities. These insights can then be ingested into various marketing touchpoints to power the customer experience.

Increase the ROI of every site visit with 1-to-1 personalization by reading the e-book, Customizing for Every Customer.

Einstein Personalization is Salesforce's new personalization solution that seamlessly integrates into Data Cloud. It utilizes Salesforce Data Cloud customer profiles to deliver real-time, one-to-one experiences across all customer touchpoints, driving tangible business outcomes.

Many Marketing Cloud products offer the ability to personalize customer engagements, however, “Personalization” in Marketing Cloud refers specifically to the product that allows you to unify customer engagements across your website, app, email and other touchpoints, to generate preferences and affinities that power real-time one-to-one offers, messages, and experiences.

  • Improved CSAT and customer experience
  • Increased conversions on your website and across your email marketing
  • Improved website and app experience, including increased time spent on-site and reduced bounce rate
  • Reduced overall acquisition costs
  • Improved marketing performance from smarter marketing segmentation
  • Real-time triggers and intent driving engagements

Yes, Marketing Cloud Personalization and Salesforce Interaction Studio are one and the same. Interaction Studio was rebranded as Marketing Cloud Personalization in 2022.

Yes, Marketing Cloud Personalization and Evergage are one and the same. From increased innovations, feature improvements, and the evolution of the product, the name evolved twice from Evergage, to Interaction Studio, and then from Interaction Studio to Marketing Cloud Personalization.