Personalization Pricing

Create 1:1 experiences for every customer

Choose the right personalization solution for your business needs.

Growth

Deliver relevant real-time recommendations across web and email to boost conversions
$ 108000
USD/Org/Year
(Billed annually)
  • Web and email personalization
  • Product & Content Recommendations
  • Experimentation

Premium

Personalize across channels with AI real-time recommendations in mobile, web, and email
$ 300000
USD/Org/Year
(Billed annually)
  • Web & email personalization
  • Mobile app personalization
  • Product & Content Recommendations

Salesforce Personalization

Scale 1:1 cross-channel personalization with autonomous, real-time decisioning & a unified customer profile
Request a Quote
  • Web, email, and mobile app personalization
  • Agentforce personalization decisioning
  • AI objective based recommendations

Compare solutions & capabilities

Growth

$ 108000

org/year

Premium

$ 300000

org/year

Salesforce Personalization

Request a Quote

Website Personalization

Email Personalization

ML & Rules-Based Product and Content Recommendations

Experimentation

Mobile App Personalization

Agentforce Personalization Decisioning

AI Objective-Based Recommendations

Single Platform to Decision & Activate Personalization

Then, choose the Success Plan that’s right for your business.

With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a
future with AI.

Standard Success Plan

Set your company up for success with self-guided, always-on resources.
Included in all licenses
  • Access to Knowledge Articles, documentation, and Trailhead
  • Global Trailblazer Community

Premier Success Plan

Start strong and grow your business with expert guidance and expedited support.
30% of net license fees
  • Expert guidance and product education
  • Health checks and recommendations
  • Access to 24/7 support for business-stopping issues
  • Bundled with Unlimited Edition

Signature Success Plan

Get the most value from Salesforce with a proactive partnership and personalized experience.
Contact your account executive
  • Designated Customer Success Manager
  • Customer Success Score
  • Proactive Monitoring and Key Event Management
  • Fastest 24/7 support response times

Find your path to AI success with the right experts and apps.

Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximize your ROI.

Salesforce Personalization FAQ

Marketing Personalization is the practice of using data to deliver relevant and tailored brand messages to specific audiences. It takes into account a person's interests, demographics, and buying behavior to create a more personalized experience. Learn more in our marketing personalization guide.

Yes, Agentforce personalization decisioning helps marketers scale 1:1 personalization by autonomously delivering contextually relevant responses, content, products, and offers to each customer based on their profile and current context.

Yes, using Salesforce Personalization you can use any data in Data Cloud to deliver hyper relevant, real-time product and content recommendations in Marketing Cloud, Service Cloud, Sales Cloud, and Agent Builder.

This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.