Join us at Connections 2025, the can't miss event for marketers.
Register now.
AI-Powered Personalization
Deliver real-time 1:1 personalization across every touchpoint — at scale. Create more meaningful relationships, boost productivity, and increase revenue by delivering hyper-personalized, always-on experiences across every channel.
Turn data into personalized moments that drive customer loyalty and revenue.
Customer Success
Fisher & Paykel personalizes customer experiences at scale.
Fisher and Paykel increased order conversion by 33% and saw a 40% jump in product views across categories. The secret? Salesforce Personalization.
Personalize every customer moment, at scale.
Transform generic interactions into intelligent, always-on personalization that spans every channel and customer touchpoint.
Make the right decisions 24/7 with real-time access to customer data.
Utilize any data source from Data Cloud — like historical, intent, engagement, or profile data — and activate it instantly to personalize interactions across every channel.
Engage customers with relevance — anytime, anywhere.
Personalize every interaction a customer has with your brand with real-time recommendations in Agentforce, Marketing, and Service Clouds.
Scale personalization with AI and Agentforce.
Let AI and agents personalize experiences autonomously, while giving your teams the control and insight to prove impact.
Deliver real-time 1:1 personalization at every stage of the customer lifecycle.
Empower your organization to drive stronger customer relationships, better productivity, and more revenue by delivering 1:1 real-time personalized experiences across every customer touchpoint.
Deliver business value with real-time personalization.
Make every moment count with real-time personalized experiences aligned to your customer and business goals.
Deliver hyper-personalized experiences in real time across web, email, mobile, and Agentforce. Use AI to infer customer intent and make instant, relevant decisions that align to your customer and business objectives, 24/7.
Empower agents and teams to act instantly on customer preferences and intent — personalizing every moment without the manual work.
Optimize the customer experience to align with your business goals — like maximizing revenue. Use built-in experimentation and attribution to test different experiences, deliver the top performers, and easily track performance.
Personalize every touchpoint with AI and Agentforce.
Create consistent, intelligent, and adaptive customer experiences that evolve with each customer.
Deliver real-time, tailored experiences across every digital and human touchpoint — including web, email, mobile, and live agent interactions. Surface personalized recommendations directly in Sales and Service Consoles to enable white-glove experiences at every moment.
Activate AI- or rule-based product and content recommendations dynamically based on real-time customer behavior, and apply them across web, email, and other key channels.
Use AI models and Agentforce to determine what to say, show, or offer — and deliver it autonomously across all channels or departments your customers engage with.
Choose the right marketing personalization solution for your business needs.
Marketing Cloud Personalization
Personalize engagement across channels
$
108,000
USD/Org/Year
(Billed annually)
- Web, Email and App Personalization
- Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting
- Product and Content Recommendations and AI-Driven Next-Best Actions and Offers
Salesforce Personalization
Personalize every web interaction
Request a quote
(Billed annually)
- Web, email, and mobile app personalization
- Agentforce personalization decisioning
- AI objective based recommendations
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
See why Marketing Cloud was named a Leader.
Get the most out of your personalization engine with expert partners and apps.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Stay up to date on all things marketing.
Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.
See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide.
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with marketing tips, tricks, and best practices.
Ready to take the next step?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Personalization FAQ
Marketing Personalization is the practice of using data to deliver relevant and tailored brand messages to specific audiences. It takes into account a person's interests, demographics, and buying behavior to create a more personalized experience. Learn more in our marketing personalization guide.
A personalization engine is a kind of technology solution that ingests customer engagement and profile data, then — using machine learning and AI — determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities. These insights can then be ingested into various marketing touchpoints to power the customer experience.
Increase the ROI of every site visit with 1-to-1 personalization.
Salesforce Personalization is Salesforce's new personalization solution that seamlessly integrates into Data Cloud. It utilizes Salesforce Data Cloud customer profiles to deliver real-time, one-to-one experiences across all customer touchpoints, driving tangible business outcomes.
Many Marketing Cloud products offer the ability to personalize customer engagements, however, “Personalization” in Marketing Cloud refers specifically to the product that allows you to unify customer engagements across your website, app, email and other touchpoints, to generate preferences and affinities that power real-time one-to-one offers, messages, and experiences.
Deliver more relevant, intent-driven experiences that increase conversions across your website and marketing channels like email. Personalization enhances customer satisfaction, deepens relationships, and drives greater lifetime value. At the same time, optimized web and app experiences boost time on site, reduce bounce rates, and lower acquisition costs. Together, these capabilities improve marketing performance, increase team productivity, and ultimately drive more revenue.
Yes, Marketing Cloud Personalization, Evergage, and Interaction Studio are one and the same. From increased innovations, feature improvements, and the evolution of the product, the name evolved twice from Evergage, to Interaction Studio, and then from Interaction Studio to Marketing Cloud Personalization.