Digital Marketing Course
Learn about digital marketing from start to finish with Salesforce's free online marketing courses.
About the free digital marketing course
Trailhead’s free online digital marketing courses are here to help you thrive in the digital landscape. Whether you’re new or a pro, our courses will give you the tools and knowledge you need to develop a strong marketing strategy, measure performance effectively, and use AI to boost your campaigns.
What you'll learn about digital marketing:
- Developing a Marketing Strategy: Learn how to create a comprehensive digital marketing plan, set clear goals, and align your strategies with business objectives.
- Measuring Performance: Discover key metrics and KPIs to track the success of your campaigns, and learn how to use analytics tools to gain actionable insights.
- Using AI in Marketing: Explore the latest AI technologies and how they can be integrated into your marketing efforts to personalize content, automate tasks, and improve customer engagement.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Digital marketing training & resources
What is Digital Marketing?
Discover how digital marketing can help your company reach its goals. Learn more about its benefits, best practices, and types.
What is Email Marketing?
What is email marketing, and how can this digital marketing channel help businesses connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts?
What is AI Marketing?
Learn how AI marketing can help enhance customer experiences and productivity, plus what's ahead for AI marketing and best practices to build into your workflow.
Marketing Analytics: Definition & Strategies
Marketing analytics is the practice of collecting marketing data, analyzing it across sources, and finding valuable insights. Learn more in our guide.
What is Marketing Personalization?
What does personalization really mean? Find out, and see examples of marketing personalization in action.
Digital Marketing Products
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