Media

Trusted AI for Media and Entertainment

Media AI offers the essential building blocks for media and entertainment companies to deploy trusted AI solutions that work with no setup. With a Data Cloud foundation for Media Cloud, organizations can ground their prompts in the relevant business context. Incorporating AI right in the flow of work empowers businesses to sell smarter, boost business efficiencies and personalize experiences for subscribers, viewers, fans, and advertisers.

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The AI opportunity for Media and Entertainment

Today's media and entertainment companies must meet evolving customer expectations, improve customer experience, and optimize internal processes. AI holds the promise of solving these challenges.

90 %

of media and entertainment companies plan increased AI investments over the next 24 months.

60 %

of organizations are actively making investments to a great extent to achieve data priorities.

61 %

of organizations cite advertising as the revenue stream most impacted by AI.

2024 Media & Entertainment Industry Data & AI Trends Report

Explore top use cases in Media and Entertainment

Advertising Sales

Gain insights to optimize media sales strategy while generating concise deal summaries for efficient follow-ups and leveraging competitive and market insights to boost ad sales.

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