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Maximize Audience Engagement

Turn causal fans into devoted super-fans through deeper audience engagement. Use powerful tools to build rapport, reduce operational expenses, extend customer lifetime value, and personalize interactions at scale. Intelligently automate processes with Agentforce, freeing up your teams to focus on more strategic revenue generating initiatives by leveraging fully integrated data.

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These media and entertainment leaders are optimizing personalized journeys with audience engagement tools.

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Boost revenue growth by deeply understanding your audience with AI.

Create stronger audience connections with AI agents that learn what your audience needs, understand their priorities, and automate personalized timing for interactions. Agentforce helps you cultivate lasting relationships across segments through real-time insights and intelligent audience engagement tools.

Harness data and build unified audience profiles.

Data Cloud

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Activate all your audience data across Salesforce applications with Data Cloud. Empower teams to engage segments at every touchpoint, with relevant insights and contextual data in the flow of work.

A Customer 360 dashboard highlights all of the customer's profiles and contact points.

Get to know your audiences through unified profiles. Personalize offers across any channel with AI. Build lasting relationships that drive business growth with audience engagement tools.

A banner personalized to a customer shows custom offers and recommendations.

Discover the fan engagement platform that drives customer relationships and revenue. Seamlessly connect your experience with your audience data.

A sports team website shows a personalized offer and sign-in that enables fans to access custom content.
A Customer 360 dashboard highlights all of the customer's profiles and contact points.
A banner personalized to a customer shows custom offers and recommendations.
A sports team website shows a personalized offer and sign-in that enables fans to access custom content.

Deliver personalized support at scale with trusted AI.

Service Cloud

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Increase customer satisfaction and reduce agent handle time with AI-generated replies on SMS, WhatsApp, and more. Use Einstein Service Replies on any channel to analyze content from customer conversations in real time. Receive AI-generated replies crafted from data from the conversation or from your company's trusted knowledge base. Enable agents to share these replies with customers with one click, or edit them before sending.

A service console shows AI-generated replies and next-best actions based on customer inquiries and interactions.

Speed up issue resolution using AI-powered chatbots to handle common requests.

A customer engages with a chatbot and asks to update her subscription. The chatbot offers subscription options.

Delight your customers and save your teams time automating routine tasks and end-to-end business processes.

A console shows automated service capabilities including a case summary and Einstein recommendations.
A service console shows AI-generated replies and next-best actions based on customer inquiries and interactions.
A customer engages with a chatbot and asks to update her subscription. The chatbot offers subscription options.
A console shows automated service capabilities including a case summary and Einstein recommendations.

Complete your audience engagement solution with products from across the Salesforce Customer 360.

Media Cloud

Rapidly launch, automate, and monetize media experiences with a unified, agile platform purpose-built for media and entertainment.

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Sales Cloud

Maximize rep productivity, unlock valuable insights across the advertising sales cycle, and automate processes and workflows on one platform to accelerate growth bringing together the power of humans with agents.

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Tableau

Get actionable insights, everywhere, with Tableau Next. Empower everyone and enrich agents to make data-driven decisions with the #1 analytics platform — now on the #1 AI CRM.

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MuleSoft

Seamlessly integrate any system, orchestrate complex workflows, and secure mission-critical APIs to extend the power of Agentforce across your IT environment.

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Slack

Bring together humans with agents, data, workflows, and apps right where they love to work. Empower your teams to speed up processes and deliver big results.

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Build the perfect audience engagment solution with our help.

Get in touch today and our experts will guide you through the process, step by step:

  • Choose the right Media Cloud edition
  • Add products/features needed, if not already included
  • Customize the final result with apps, services, support
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Get the most out of audience engagement with thousands of partner apps and experts.

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Learn new skills with free, guided learning on Trailhead.

Keep up with the latest audience engagement trends, insights, and conversations.

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Frequently Asked Questions

A fan engagement platform is designed to connect, interact, and build relationships with an audience, especially fans or supporters. These platforms help media and entertainment companies to create an immersive and interactive experience for fans, fostering a sense of community and loyalty. Fan engagement platforms are commonly used by sports teams, entertainment entities, brands, and gaming companies to enhance their relationship with their audience.

Driving fan and audience engagement involves implementing strategies that create meaningful interactions, foster a sense of community, and offer valuable content. Some ways to drive audience engagement include delivering personalized experiences, providing great customer service, building a loyalty platform, and giving fans exclusive access to experiences.

Some benefits include community building, loyalty and retention, data-driven insights, and social advocacy.