Ethical & Humane Use of Technology

Intentional Innovation.

The Office of Ethical and Humane Use (OEHU) provides guiding leadership for the tough questions that arise when human potential meets emergent technology. We work inside and outside Salesforce, developing and deploying powerful frameworks and products to propel innovation for a trusted, equitable tech world.

At Salesforce, we believe that the ethical and inclusive design, responsible development, and accessible use of technology are integral to preventing harm and unlocking human potential for all. And that this is a core business imperative — particularly as we dive into fast-developing technologies like building and using trusted AI.Opens in a new window

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Join us on our trusted AI journey.

We're bringing trust to life through our AI ethics efforts. At Salesforce, trust has always been our #1 value. It’s critical to ensure that AI is safe and inclusive for all, and it starts with developing AI safely and ethically. The OEHU guides the responsible development and deployment of AI, both internally and with our customers. We offer our learnings to the public as resources to help others on their journeys toward trusted and ethical technology.

Salesforce research shows that AI is more trusted and desirable when an empowered human can take the lead in their partnership with AI. Human at the Helm is our approach to supporting businesses and their employees in thoughtfully steering, reviewing, and acting upon AI-generated content to ensure safe, secure, and trustworthy AI.

Our focus areas.

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Responsible AI & Technology

Establishing and delivering research- and data-informed best practices, tools, and frameworks for developing and using our AI products responsibly and ethically.

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Ethical Use Policy

Guiding the responsible use of our platform with principles, processes, and policies.

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Product Accessibility and Inclusive Design

Designing for and alongside users with disabilities to unlock innovation for everyone.

Headshot of Paula Goldman, EVP, Chief Ethical & Humane Use Officer at Salesforce

Embracing AI experimentation & achieving trusted adoption across diverse populations is not merely an act of inclusivity; it's a strategic business imperative for being able to serve the different needs of customers across a range of backgrounds and perspectives.

Paula Goldman
Chief Ethical & Humane Use Officer, Salesforce