ADP Reimagines the Human Capital Management Client Experience with Salesforce Generative AI
![](https://www.salesforce.com/news/wp-content/uploads/sites/3/2023/12/ADP_WTNY.jpg?w=300)
ADP and Salesforce will pioneer the future of human capital management for ADP’s more than 1 million clients with AI, data, and CRM
San Francisco & Roseland, NJ — December 12, 2023 — Today, Salesforce (NYSE: CRM), the #1 AI CRM, and ADP (Nasdaq: ADP), a leading global technology company providing human capital management (HCM) solutions, announced the expansion of their work together to reimagine ADP’s client experience for ADP’s more than 1 million clients.
Together, ADP and Salesforce will unite ADP’s data and insights, decades of HCM expertise, and an unmatched approach to service with Salesforce’s Customer 360 platform to drive greater collaboration and empower ADP’s service teams with the information they need to provide real-time, quick responses to their clients. For example, service teams will use generative AI to query thousands of ADP FAQ and knowledge articles and produce instant answers to client questions.
“Clients today demand experiences that quickly and effectively address their business challenges,” said Maria Black, president and chief executive officer of ADP. “For more than 20 years, we’ve worked with Salesforce to ensure ADP is at the forefront of client experience delivery. This expanded partnership furthers our ability to quickly translate client data from across the enterprise into action-oriented knowledge that will empower our clients to achieve their business objectives.”
For more than 20 years, we’ve worked with Salesforce to ensure ADP is at the forefront of client experience delivery.
Maria Black, president and chief executive officer of ADP
“We are entering into a new AI-powered world, where every customer experience can be more intelligent, personalized, and automated,” said Marc Benioff, Chair and CEO of Salesforce. “Using our trusted generative AI, Data Cloud, and collaboration tools, ADP is leading the way in reimagining the client experience for this new world and making every employee more productive and efficient.”
We are entering into a new AI-powered world, where every customer experience can be more intelligent, personalized, and automated.
Marc Benioff, Chair and CEO of Salesforce
ADP was among the first companies to work with Salesforce to digitally enable its global sales team, co-creating an entire suite of mobile-optimized apps that simplified selling activities. Now, ADP and Salesforce are beginning a shared journey to reimagine the human capital management client experience. The combination of ADP’s data-driven insights and Salesforce’s trusted technology will surface specific, relevant, and actionable insights directly into employees’ workflows for faster and more personalized service. This tailored approach will provide ADP service teams with information specific to each client, enabling them to quickly address workforce trends, resolve unique challenges, and deepen overall client engagement.
About ADP
Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people. Learn more at ADP.com.
ADP, the ADP logo, and Always Designing for People, are trademarks of ADP, Inc. All other marks are the property of their respective owners.
Copyright © 2023 ADP, Inc. All rights reserved.
About Salesforce
Salesforce is the #1 AI CRM, empowering companies to connect with their customers in a whole new way through the power of CRM + AI + Data + Trust on one unified platform: Einstein 1. For more information visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.