Watch: Why Marketers Should Still Prioritize First Party Data Strategies

Google recently announced it no longer plans to block third party cookies, but that doesn’t mean marketers should abandon  strategies grounded in first-party data. Salesforce’s Ann Marie Aviles unpacks new research on marketers’ use of first- and third-party data and its impact on personalization and AI. For more of the latest research from Salesforce, visit the Stat Library.