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Slack Named a Leader in IDC MarketScape for Team Collaboration Applications

Slack is also ranked a leader in more than 150 G2 Marketing Reports, including #1 in Unified Workspaces on G2


Salesforce today announced that Slack has been named a Leader in the latest IDC MarketScape report: Worldwide Team Collaboration Applications 2024 Vendor Assessment (doc #US51405624, November 2024). 

“Slack enables an ease of channel-centric collaboration across different modalities in a way that few products can,” said Wayne Kurtzman, IDC Research Vice President of Collaboration and Communities. “Slack customers cited the wide adoption of Slack’s no-code workflows that can use a wide array of integrations to make their work easier and faster to accomplish.”

Slack customers cited the wide adoption of Slack’s no-code workflows that can use a wide array of integrations to make their work easier and faster to accomplish.

Wayne Kurtzman, IDC Research Vice President of Collaboration and Communities

Why it’s important: The IDC MarketScape is a highly anticipated and authoritative guide for technology buyers who are looking to move to a more comprehensive work platform that not only connects their teams but also their data, applications, AI, and agents

The customer perspective: Slack’s commitment to simplifying work with the help of AI and agents is resonating with leaders facing an increasingly complex enterprise technology landscape. As Ben Ryrie from Canva said, “Everything I need is integrated into Slack. It’s meeting me where I am, so I don’t need to log in to different systems or jump between screens.” 

The IDC MarketScape advises technology buyers to consider a variety of factors when choosing a work platform, including its feature velocity, the passion of its customer community, and the simplicity of its user experience. The report noted, “Slack has fans, some of whom had their careers accelerated by using Slack. Often referred to as ‘how we pull all our work together,’ Slack has become mission-critical for global and regional companies to streamline processes for cross-functional teams and accelerate work with external partners and customers.”

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

The Slack perspective: “The world’s most innovative companies build and grow their businesses in Slack, and now Slack is where our customers can scale their impact with AI and Agentforce,” said Peter Doolan, Chief Customer Officer. “We’re honored to be recognized by the IDC MarketScape as a Leader in Worldwide Team Collaboration.”

Slack earns #1 in Unified Workspaces on G2: Slack is also now a leader in over 150 G2 marketing reports and was ranked #1 in the Unified Workspaces category on G2, with an impressive rating of 4.5 out of 5 from over 33,000 reviews. 

  • Unified workspaces software centralizes disparate software applications into a single platform, allowing users to access different tools without leaving the unified workspace, and aims to bring together all the applications in a company’s tech stack to eliminate time wasted shuffling between software tools. 
  • Slack has also been ranked a leader in G2 categories spanning Project Management, Work Management, Workflow Management, Business Instant Messaging, and Video Conferencing.

What reviewers are saying: “I have been using Slack for the past four to five years, and it has significantly transformed the way I collaborate and communicate with my teams. Its intuitive interface, seamless integration with other tools, and the ability to organize conversations by channels have greatly enhanced productivity.” – Keshav S. WFM Analyst

Innovation in action: Slack has been named a leader across multiple categories — this is in part due to the new capabilities that Slack has announced this year, including: 

  • Agentforce in Slack: By deploying Agentforce in Slack, agents become teammates. Teams can now talk to their data, surface insights, and take action on tasks in Slack with Salesforce’s Agentforce. 
  • Third-party AI agents: AI agents and assistants from leading enterprise apps can be deployed in the same trusted, secure environment in Slack.
  • Slack AI: Slack AI is an intuitive generative AI experience built natively in Slack that provides intelligent responses based on messages and files shared in Slack, summarizes conversations in channels and threads, and delivers daily morning recaps of channels. Enhanced capabilities such as huddle notes, simplified automation, and improved search allow teams to work smarter, faster, and with greater focus.
  • Salesforce channels: A new type of channel that connects Salesforce CRM records to channel-based conversations in Slack gives teams a comprehensive space to collaborate on every account and opportunity, increasing alignment to move work forward. Coming soon, Salesforce channels will be embedded in the Salesforce user interface.
  • Slack templates: Collections of ready-to-use templated channels, canvases, lists, and automated workflows speed up work in any department so teams can be more productive.
  • Slack lists: Lists brings project and task management directly into Slack, giving structure to conversations and enabling teams to manage projects, inbound requests, and top priorities right where they are already working — without having to jump between multiple applications.

More information: 

About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About G2: G2 is the world’s largest and most trusted software marketplace. More than 90 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. 

Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.

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