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Media Library / Salesforce Characters

Salesforce Characters

Salesforce characters act as important symbols of the company's values. These mascots are freely available for use in any media for reporting news about Salesforce business, reviewing products, and expressing opinions about Salesforce and its products. Any other commercial use is subject to these branding guidelines.

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Ruth

Ruth won’t let you down. She’s an architect at heart and here to help others scale to new heights in their careers. Ruth’s name stands for Responsible, Universal, Technical, Humble. It’s no wonder she’s so loved. To access all official Salesforce character artwork and usage guidelines, please visit our Brand Central site at https://brand.salesforce.com
Last Updated: 07/13/2022
PNG · 6 MB · 2048 X 2484

Einstein

Meet our resident problem solver and data scientist. Einstein will help you learn all about your customers. His analytical mind means he’s passionate about learning new things, and always ready to expand his knowledge. He’s ready to help you unlock your inner genius, and make smarter predictions. To access all official Salesforce character artwork and usage guidelines, please visit our Brand Central site at https://brand.salesforce.com
Last Updated: 07/13/2022
PNG · 9 MB · 2048 X 3123

Codey

Codey isn’t afraid to get noticed or dive right in to get things done. He believes you can create absolutely anything with clicks or with code, and he wants to inspire builders everywhere. With this helpful, huggable bear at your side, you can build anything on the Salesforce Platform. To access all official Salesforce character artwork and usage guidelines, please visit our Brand Central site at https://brand.salesforce.com
Last Updated: 07/13/2022
PNG · 13 MB · 2048 X 3334

Appy

Appy has the inside scoop on all things Salesforce, and she loves to lead the way and help you navigate the AppExchange ecosystem. She knows how to get things done, and inspires entrepreneurs everywhere to turn their dreams into reality. There’s no challenge too great for this mover and shaker. To access all official Salesforce character artwork and usage guidelines, please visit our Brand Central site at https://brand.salesforce.com
Last Updated: 07/13/2022
PNG · 9 MB · 2048 X 2730

Astro

Astro is your warm and welcoming guide to everything at Salesforce. Friendly, curious, and helpful, Astro represents everything that’s possible with Salesforce — with a little fun thrown in. Their gender identity is nonbinary to represent our company values of diversity and inclusion. To access all official Salesforce character artwork and usage guidelines, please visit our Brand Central site at https://brand.salesforce.com
Last Updated: 07/13/2022
PNG · 11 MB · 2048 X 3283
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