Salesforce.com Completes Acquisition of Radian6

Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced it has completed its acquisition of Radian6, the industry-leading social media monitoring platform used by more than half of FORTUNE 100 companies.Radian6 is the Industry’s leading social-media monitoring platform, used by more than half of FORTUNE 100 companies to monitor, analyze and engage in social media conversations

Acquisition will enhance all Salesforce products – adding social intelligence across the Sales Cloud, Service Cloud, Chatter and Force.com platform

Combination of salesforce.com and Radian6 will bridge the conversations happening on public social networks, such as Facebook and Twitter,
and salesforce.com’s private, secure corporate social network, Chatter


SAN FRANCISCO, May 2, 2011 – Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced it has completed its acquisition of Radian6, the industry-leading social media monitoring platform used by more than half of FORTUNE 100 companies.

Radian6’s unique technology captures hundreds of millions of conversations every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities. The intelligence gained from these conversations has become critical in helping companies better market and sell to prospects, serve customers and understand what’s being said about their brands, products and competitors. With Radian6, salesforce.com will add the ability to monitor and join in these public conversations across its products, bringing the heart of the public social web to customers’ business.


Comments on the News

• “Radian6 adds huge value to salesforce.com by delivering the public, social web across all our products,” said Marc Benioff, chairman and CEO, salesforce.com. “Giving customers the social intelligence they want with the business context they need will further differentiate our products and accelerate our growth.”

• “Radian6 brings the voice of the customer into the enterprise, helping to transform the way a business operates,” said Marcel LeBrun, CEO of Radian6. “We look forward to working with salesforce.com’s customers to show them the power of listening to, and engaging with, the social web.”

Market and Technology Leader in Social Media Monitoring and Engagement

Companies increasingly adopt social media to engage with their customers, driving demand for Radian6’s unique technology and products. Radian6’s rapidly expanding customer base includes more than half of FORTUNE100 companies. Customers include leading global brands like AAA, Dell, GE, Kodak, Molson Coors, PepsiCo and UPS.

Radian6 was named a “leader” in independent research firm Forrester Research, Inc.’s “The Forrester Wave™: Listening Platforms, Q3, 2010´´ report, released in July 2010. The report, which evaluated the Radian6 Dashboard and Radian6´s engagement Console, ranked Radian6 above other platforms for functionality. In the report, Radian6 was the only company to receive a 5.00 out of 5.00 score for product strategy and leading scores in market presence in both customers and financials.

Adding Social Intelligence Across Salesforce Products

Salesforce.com recognizes that the incredible adoption of social media has brought about a massive shift in the industry, the shift to Cloud 2. The first phase of cloud computing was about leveraging technologies that were low cost, fast and easy to use on the desktop. Cloud 2 represents the next generation of cloud computing, one that is inherently social, mobile and open. Salesforce.com anticipates that the acquisition will accelerate the enterprise shift to Cloud 2 by helping companies better manage the social interactions taking place both inside and outside their companies.

Salesforce.com plans to integrate Radian6 across Salesforce products. The combination will create a bridge between public conversations and Chatter – the company’s private and secure corporate social network – as well as enhance the Salesforce Sales and Service Cloud products with social intelligence that customers can act on. Developers building on the Force.com platform also will be able to tap into the power of Radian6, putting the social web into everything they build.


About Radian6

Radian6 was founded in 2006 with the idea that companies need to monitor the social web in order to effectively join conversations with customers and prospects. Such conversations have become increasingly critical as more people use social networking sites than e-mail. Radian6’s products include a monitoring platform designed to help companies track and analyze their social media efforts, as well as an engagement platform to help companies connect with individuals and communities online.

The leading social media monitoring, engagement and insights platform, Radian6 has more than 2,400 customers including Dell, Kodak, PepsiCo, and UPS, as well as many of the world’s leading public relations and marketing agencies. For information on Radian6 visit www.radian6.com.


About Salesforce.com

Salesforce.com is the enterprise cloud computing company that has transformed the way companies collaborate and communicate. Salesforce.com is leading the effort to bring Cloud 2, the next paradigm for computing, to the enterprise by offering its customers the social collaboration, mobility and openness that are the hallmark of this new world. The company’s platform and application services include:

? Salesforce Chatter, a private social network for your enterprise
? The Sales Cloud, for sales force automation and contact management
? The Service Cloud, for customer service and support solutions
? Radian6, for social media monitoring and engagement
? The Jigsaw Data Cloud, for ensuring data integrity and quality
? The Force.com platform, for custom application development
? Heroku, for building social and mobile apps in Ruby
? The AppExchange, the world’s leading marketplace for enterprise cloud computing applications

Salesforce.com offers the fastest path to customer success with cloud computing. As of January 31, 2011, salesforce.com manages customer information for approximately 92,300 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations and beliefs of salesforce.com’s management and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These statements are not guarantees of future performance, involve certain risks, uncertainties and assumptions that are difficult to predict, and are based upon assumptions as to future events that may not prove accurate. Therefore, actual outcomes and results may differ materially from what is expressed herein. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: the risk that salesforce.com may not realize the anticipated benefits of the Radian6 acquisition, the risk that salesforce.com may not retain the customer relationships of Radian6, the inability to retain key employees of the acquired business, and the inability to successfully integrate the acquired technologies or operations. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2011.

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