Salesforce Completes Acquisition of Demandware

Salesforce, the #1 CRM company, will extend its Customer Success Platform with Demandware’s industry-leading digital commerce solutions

Demandware is the global cloud leader in the multi-billion dollar digital commerce market

Global brands including Design Within Reach, Lands’ End, L’Oreal and Marks & Spencer rely on Demandware to connect 1-to-1 with consumers across the web, mobile, social and in-store experiences

SAN FRANCISCO—July 11, 2016—Salesforce (NYSE: CRM), the Customer Success Platform and the world’s #1 CRM company, today announced it has completed its acquisition of Demandware, the global cloud leader in the multi-billion dollar digital commerce market. As the new Salesforce Commerce Cloud, Demandware will be an integral part of the Customer Success Platform, allowing any company to transform the way they connect with customers 1-to-1 across sales, service, marketing, communities, analytics, IoT, platform and now commerce.

Comments on the News:
• “Demandware is an amazing company—the global cloud leader in the multi-billion dollar digital commerce market,” said Marc Benioff, Chairman and CEO of Salesforce. “With Demandware, Salesforce will be well positioned to deliver the future of commerce as part of our Customer Success Platform and create yet another billion dollar cloud.”
• “We’re poised to deliver the future of commerce by joining Demandware’s industry-leading digital commerce platform with Salesforce, the world’s #1 CRM company,” said Tom Ebling, CEO of Demandware, a Salesforce company. “We’re thrilled to be a part of Salesforce and capture the incredible opportunity ahead of us.”
• “We’re excited Demandware is joining Salesforce,” said Bethany Kemp, Vice President of Technology & Information Systems of Design Within Reach. “As a customer of both companies, this acquisition means our commerce capabilities from Demandware will be fully integrated with our clienteling and CRM system, so we can deliver personalized, 1-to-1 experiences to our customers across all touchpoints.”
• “Salesforce’s move into the commerce market supports their strategy of broadening the platform while adding industry-specific depth," said John Peto, Principal and U.S. Digital Customer Leader of Deloitte Consulting LLP. "The addition of Demandware’s industry leading digital commerce capabilities to Salesforce’s Customer Success Platform creates exciting opportunities for our partnership and joint customers. We look forward to combining our leading Salesforce and e-commerce practices in a new way to help our clients’ address their most important customer engagement opportunities.”
• “Salesforce, with their [Demandware’s] technology, can empower companies to better know their customers, and help them more effectively fully support the customer lifecycle of winning, serving and retaining customers," wrote Kate Leggett, Vice President, Principal Analyst of Forrester Research.

According to Gartner, worldwide spending on digital commerce platforms is expected to grow at over 14 percent annually, reaching $8.45 billion by 2020 (Gartner, Inc. Forecast: Enterprise Software Markets, Worldwide, 2013-2020, 2Q16 Update, June 21, 2016).

Salesforce’s acquisition of Demandware, a recognized leader in the space, extends the company’s CRM leadership and positions it to capture this multi-billion dollar digital commerce market with what will be the new Salesforce Commerce Cloud.

Salesforce customers now have access to the industry’s leading enterprise cloud commerce platform as an integral part of the Customer Success Platform, and Demandware customers can leverage Salesforce’s leading sales, service, marketing, communities, analytics, IoT and platform solutions to deliver a more comprehensive, personalized consumer experience.

Demandware—the Industry Leading Enterprise Cloud Commerce Platform
Global brands including Design Within Reach, Lands’ End, L’Oreal and Marks & Spencer rely on Demandware to connect 1-to-1 with consumers across the web, mobile, social and in-store experiences.

Additional Information
• Read Demandware’s blog post here: Salesforce Completes Acquisition of Demandware.
• Read more about the completion of the Tender Offer here: Salesforce Completes Tender Offer for Outstanding Shares of Demandware.


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