U.S. Bank Brings Intelligence to Commercial Banking with Salesforce Einstein

Fifth-largest commercial bank in the United States expands with Salesforce to put customers at the center of every interaction

Salesforce Einstein Analytics, Sales Cloud Einstein and Einstein Discovery will empower employees to be more proactive and apply next-best-actions for each customer’s needs

SAN FRANCISCO—July 20, 2017—Salesforce (NYSE: CRM), the global leader in CRM, today announced that U.S. Bank (NYSE: USB)—the fifth-largest commercial bank in the United States—is expanding its use of Salesforce with Salesforce Einstein to deliver more intelligent and personalized experiences for its banking customers.

In 2009, U.S. Bank replaced several legacy systems with Salesforce Sales Cloud, Service Cloud and Marketing Cloud to provide its customer-facing employees with a single, holistic view of customer data. With more than 18 million customers across the country, U.S. Bank is now deploying Salesforce Einstein Analytics, Sales Cloud Einstein and Einstein Discovery to infuse artificial intelligence across the company and deliver data-driven insights.

With Einstein Analytics, managers at U.S. Bank will get real-time insights that will lead to improved business performance. And with predictive intelligence powered by Sales Cloud Einstein and Einstein Discovery, U.S. Bank will be able to predict which prospects are most valuable in the sales cycle and create more personalized customer journeys. For example, based on the financial goals, center-of-influence relationships, life events and other variables for each customer, Salesforce Einstein will provide relationship managers and loan officers with next-best-action recommendations, leading to higher levels of customer satisfaction and retention.

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“At U.S. Bank, we’re committed to cultivating trust-based, meaningful relationships with the customers we serve,” said Kate Quinn, vice chairman and chief administrative officer at U.S. Bank. “Salesforce provides us with a single platform to empower every customer interaction. And with predictive insights and AI, powered by Salesforce Einstein, our employees will be more productive and able to understand and engage with each customer’s unique situation quickly.”

“U.S. Bank is at the forefront of the tectonic shift to artificial intelligence, which will transform every business and every industry over the next decade,” said John Ball, senior vice president of product and GM of Einstein at Salesforce. “By infusing Salesforce Einstein into its business, U.S. Bank will be able to deliver more predictive and personalized customer experiences and help its employees make smarter, more impactful business decisions.”

About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB), with $464 billion in assets as of June 30, 2017, is the parent company of U.S. Bank National Association, the fifth largest commercial bank in the United States. The Company operates 3,088 banking offices in 25 states and 4,826 ATMs and provides a comprehensive line of banking, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.