Stat Library

54% of Gen Z shoppers have used AI to discover new products

Gen Z shoppers are 10x more likely than baby boomers to frequently use AI to discover new products (20% vs. 2%)

Gen Z shoppers are 2.7x as likely as baby boomers to want product recommendations from AI agents (63% vs 23%).

Shoppers’ Top Agent Use Cases

1. Answer questions for faster customer service
2. Optimize loyalty points
3. Complete returns and exchanges
4. Secure high-demand products before they sell out
5. Buy items when they reach a target price

Top Factors That Increase Shoppers’ Trust in AI Agents

1. Data privacy and security protections
2. Ability to easily turn it off/on
3. Require approval before any purchase
4. Transparency over how data is used
5. Available human customer service backup

84% of retailers currently use AI.

• Only 2% of retailers say they have no plans to use AI.

76% of retailers are increasing their AI investments

74% of retailers are increasing their data management investments

Top Benefits of AI in Retail:

1. Increased employee productivity
2. Improved experiences for shoppers
3. Increased revenue
4. Improved supplier relationships
5. Improved employee experience

89% of retailers with AI say it increases their online sales volume.

85% of retailers with AI say it reduces their operating costs

86% of retailers with AI say it will restructure how they operate