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Stat	Action	Source	Month/Year
SMBs’ top factors for evaluating new technology: AI capabilities Ease of use Price		Small & Medium Business Trends	12/2024
At growing SMBs, leaders’ #1 factor for evaluating new technology is AI capabilities. At stagnant and declining SMBs, it’s price.		Small & Medium Business Trends	12/2024
35% of SMB leaders say AI capabilities are extremely important when evaluating technology — up from 13% in 2020 and 6% in 2019.		Small & Medium Business Trends	12/2024
75% of SMBs are experimenting with or using AI. 41% are actively experimenting with AI 34% have fully implemented AI in their operations		Small & Medium Business Trends	12/2024
Growing SMBs are 1.8x more likely to invest in AI than declining SMBs.		Small & Medium Business Trends	12/2024
Top SMB AI use cases Marketing campaign optimization Content generation Automated recommendations for customers Natural language search tools Automated service chatbots		Small & Medium Business Trends	12/2024
71% of SMBs are increasing their investment in AI over the next year. 66% of SMBs are increasing their investment in data management over the next year.		Small & Medium Business Trends	12/2024
85% of SMBs with AI say they'll get a return on their investment.		Small & Medium Business Trends	12/2024
91% of SMBs with AI say it boosts their revenue		Small & Medium Business Trends	12/2024
90% of SMB leaders with AI say it makes operations more efficient.		Small & Medium Business Trends	12/2024
87% of SMB leaders with AI say it helps them scale		Small & Medium Business Trends	12/2024
78% of SMB leaders with AI say it will be a game changer for their company.		Small & Medium Business Trends	12/2024

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