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40% of Gen Z uses TikTok to discover products, vs. 4% of baby boomers.
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YouTube is the most popular social platform for product discovery
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Top SMB AI use cases
- Marketing campaign optimization
- Content generation
- Automated recommendations for customers
- Natural language search tools
- Automated service chatbots
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39% of marketers say loyalty program functionalities are accessible across all touchpoints.
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Leveraging AI is marketers’ #1 priority and #1 challenge.
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31% of marketers are fully satisfied with their ability to unify customer data sources.
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57% of marketers say real-time data is available to execute a campaign — but 59% need IT’s help to access it.
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Marketers use an average of 9 different tactics to collect data, with customer service data and transaction data the most common.
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75% of marketing organizations are already experimenting with or have fully implemented AI into their workflows.
- 32% of marketing organizations have fully implemented AI.
- 43% of marketing organizations are experimenting with it.
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High performing marketing teams are 2.5x more likely than underperformers to have fully implemented AI within their operations.
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Marketers’ top AI use cases:
- Automating customer interactions
- Generating content
- Getting performance analytics
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Only 48% of marketers track customer lifetime value.
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