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Stat | Action | Source | Month/Year |
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Leveraging AI is marketers' #1 priority and #1 challenge. |
|
State of Marketing | 05/2024 |
31% of marketers are fully satisfied with their ability to unify customer data sources. |
|
State of Marketing | 05/2024 |
57% of marketers in have access to real-time data to execute a campaign — but 59% need IT's help to do so. |
|
State of Marketing | 05/2024 |
Marketers use an average of 9 different tactics to collect data, with customer service data and transaction data being the most common. |
|
State of Marketing | 05/2024 |
75% of marketing organizations are already experimenting with or have fully implemented AI into their workflows.
|
|
State of Marketing | 05/2024 |
High performing marketing teams are 2.5x more likely than underperformers to have fully implemented AI within their operations. |
|
State of Marketing | 05/2024 |
Marketers' top AI use cases:
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|
State of Marketing | 05/2024 |
Only 48% of marketers track customer lifetime value. |
|
State of Marketing | 05/2024 |
39% of marketers say loyalty program functionalities are accessible across all touchpoints. |
|
State of Marketing | 05/2024 |
Marketers use an average of 8 different marketing tools and technologies. |
|
State of Marketing | 05/2024 |
Only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences. |
|
State of Marketing | 05/2024 |
38% of marketers don't use third-party data. |
|
State of Marketing | 05/2024 |