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| Stat | Action | Source | Month/Year |
|---|---|---|---|
75% of marketing organizations are already experimenting with or have fully implemented AI into their workflows.
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|
State of Marketing | 05/2024 |
| High performing marketing teams are 2.5x more likely than underperformers to have fully implemented AI within their operations. |
|
State of Marketing | 05/2024 |
Marketers' top AI use cases:
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|
State of Marketing | 05/2024 |
| Only 48% of marketers track customer lifetime value. |
|
State of Marketing | 05/2024 |
| 39% of marketers say loyalty program functionalities are accessible across all touchpoints. |
|
State of Marketing | 05/2024 |
| Marketers use an average of 8 different marketing tools and technologies. |
|
State of Marketing | 05/2024 |
| Only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences. |
|
State of Marketing | 05/2024 |
| 38% of marketers don't use third-party data. |
|
State of Marketing | 05/2024 |
Marketers' top generative AI concerns:
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|
State of Marketing | 05/2024 |
| Marketers engage customers across an average of 10 channels. |
|
State of Marketing | 05/2024 |
| 89% of marketers say they must continually innovate to remain competitive. |
|
State of Marketing | 05/2024 |
60% of B2B marketers use ABM for customer acquisition.
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|
State of Marketing | 05/2024 |