Stat Library

Executive urgency to incorporate AI tools into business operations has increased 7x over the past six months and is now a top concern, above inflation or the broader economy.

Among desk workers who use AI tools, 81% say it’s improving their productivity.

41% of work time is estimated to be spent repetitive or low-impact tasks.

Leveraging AI is marketers’ #1 priority and #1 challenge.

75% of marketing organizations are already experimenting with or have fully implemented AI into their workflows.

• 32% of marketing organizations have fully implemented AI.
• 43% of marketing organizations are experimenting with it.

High performing marketing teams are 2.5x more likely than underperformers to have fully implemented AI within their operations.

Marketers’ top AI use cases:

1. Automating customer interactions
2. Generating content
3. Getting performance analytics

Marketers’ top generative AI concerns:

1. Data exposure or leakage
2. Lack of necessary data
3. Lack of strategy or use cases

79% of service organizations are investing in AI

83% of service organizations plan to increase investments in AI this year

93% of service professionals with AI say the technology saves them time

Top 3 AI use cases in customer service:

1. Customer-facing intelligent assistants
2. Service responses
3. Automated summaries/reports