Stat	Action	Source	Month/Year
Marketers use an average of 9 different tactics to collect data, with customer service data and transaction data the most common.	Copy	State of Marketing	05/2024
75% of marketing organizations are already experimenting with or have fully implemented AI into their workflows. 32% of marketing organizations have fully implemented AI. 43% of marketing organizations are experimenting with it.	Copy	State of Marketing	05/2024
High performing marketing teams are 2.5x more likely than underperformers to have fully implemented AI within their operations.	Copy	State of Marketing	05/2024
Marketers' top AI use cases: Automating customer interactions Generating content Getting performance analytics	Copy	State of Marketing	05/2024
Only 48% of marketers track customer lifetime value.	Copy	State of Marketing	05/2024
39% of marketers say loyalty program functionalities are accessible across all touchpoints.	Copy	State of Marketing	05/2024
Marketers use an average of 8 different marketing tools and technologies.	Copy	State of Marketing	05/2024
Only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences.	Copy	State of Marketing	05/2024
38% of marketers don't use third-party data.	Copy	State of Marketing	05/2024
Marketers' top generative AI concerns: Data exposure or leakage Lack of necessary data Lack of strategy or use cases	Copy	State of Marketing	05/2024
Marketers engage customers across an average of 10 channels.	Copy	State of Marketing	05/2024
89% of marketers say they must continually innovate to remain competitive.	Copy	State of Marketing	05/2024