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Stat Action Source Month/Year
At growing SMBs, leaders’ #1 factor for evaluating new technology is AI capabilities. At stagnant and declining SMBs, it’s price.
Small & Medium Business Trends 12/2024
35% of SMB leaders say AI capabilities are extremely important when evaluating technology — up from 13% in 2020 and 6% in 2019.
Small & Medium Business Trends 12/2024
81% of SMB leaders say they would spend more for technology from trusted vendors
Small & Medium Business Trends 12/2024
75% of SMBs are experimenting with or using AI.
  • 41% are actively experimenting with AI
  • 34% have fully implemented AI in their operations
Small & Medium Business Trends 12/2024
Growing SMBs are 1.8x more likely to invest in AI than declining SMBs.
Small & Medium Business Trends 12/2024
Top SMB AI use cases
  1. Marketing campaign optimization
  2. Content generation
  3. Automated recommendations for customers
  4. Natural language search tools
  5. Automated service chatbots
Small & Medium Business Trends 12/2024
  • 71% of SMBs are increasing their investment in AI over the next year.
  • 66% of SMBs are increasing their investment in data management over the next year.
Small & Medium Business Trends 12/2024
85% of SMBs with AI say they'll get a return on their investment.
Small & Medium Business Trends 12/2024
91% of SMBs with AI say it boosts their revenue
Small & Medium Business Trends 12/2024
90% of SMB leaders with AI say it makes operations more efficient.
Small & Medium Business Trends 12/2024
87% of SMB leaders with AI say it helps them scale
Small & Medium Business Trends 12/2024
78% of SMB leaders with AI say it will be a game changer for their company.
Small & Medium Business Trends 12/2024
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