Stat	Action	Source	Month/Year
39% of marketers say they don't know how to safely use generative AI.	Copy	Generative AI Snapshot Series	06/2023
Marketers using generative AI say they use it for the following: Basic content creation (76%) Writing copy (76%) Inspiring creative thinking (71%) Analyzing market data (63%) Generating image assets (62%)	Copy	Generative AI Snapshot Series	06/2023
58% of marketers say generative AI is transforming how they analyze market data.	Copy	Generative AI Snapshot Series	06/2023
58% of marketers say generative AI is transforming how they analyze perfomance.	Copy	Generative AI Snapshot Series	06/2023
71% of marketers say generative AI will eliminate busy work.	Copy	Generative AI Snapshot Series	06/2023
71% of marketers say generative AI will allow them to focus on more strategic work.	Copy	Generative AI Snapshot Series	06/2023
Marketers estimate generative AI will save them an average of five hours per week.	Copy	Generative AI Snapshot Series	06/2023
31% of marketers say accuracy and quality are top concerns about using generative AI.	Copy	Generative AI Snapshot Series	06/2023
67% of marketers say their company’s data is not properly set up for generative AI.	Copy	Generative AI Snapshot Series	06/2023
63% of marketers say trusted customer data is important for using generative AI successfully.	Copy	Generative AI Snapshot Series	06/2023
66% of marketers say human oversight is needed to successfully use generative AI in their role.	Copy	Generative AI Snapshot Series	06/2023
50% of desk workers feel pressure to let colleagues know they are at work and being productive.	Copy	Slack State of Work	05/2023