Stat	Action	Source	Month/Year
54% of desk workers worry generative AI outputs are inaccurate.	Copy	Generative AI Snapshot Series	06/2023
59% of desk workers worry generative AI outputs are biased.	Copy	Generative AI Snapshot Series	06/2023
Desk workers say the following is necessary for them to successfully use generative AI: Human oversight (60%) Enhanced security measures (59%) Trusted customer data (58%) Ethical use guidelines (58%)	Copy	Generative AI Snapshot Series	06/2023
51% of marketers currently use generative AI, with an additional 22% planning to use it very soon.	Copy	Generative AI Snapshot Series	06/2023
39% of marketers say they don't know how to safely use generative AI.	Copy	Generative AI Snapshot Series	06/2023
Marketers using generative AI say they use it for the following: Basic content creation (76%) Writing copy (76%) Inspiring creative thinking (71%) Analyzing market data (63%) Generating image assets (62%)	Copy	Generative AI Snapshot Series	06/2023
58% of marketers say generative AI is transforming how they analyze market data.	Copy	Generative AI Snapshot Series	06/2023
58% of marketers say generative AI is transforming how they analyze perfomance.	Copy	Generative AI Snapshot Series	06/2023
71% of marketers say generative AI will eliminate busy work.	Copy	Generative AI Snapshot Series	06/2023
71% of marketers say generative AI will allow them to focus on more strategic work.	Copy	Generative AI Snapshot Series	06/2023
Marketers estimate generative AI will save them an average of five hours per week.	Copy	Generative AI Snapshot Series	06/2023
31% of marketers say accuracy and quality are top concerns about using generative AI.	Copy	Generative AI Snapshot Series	06/2023