Stat Library

94% of business leaders believe they should be getting more value from their data.

61% of customers say most companies treat them as a number.

77% of customers expect to interact with someone immediately when they contact a company.

61% of Gen Z prefers to engage digitally, compared to 38% of baby boomers.

65% of customers expect companies to adapt to their changing needs and preferences.

73% of customers expect better personalization as technology advances.

80% of customers say the experience a company provides is as important as its products and services.

67% of marketers say their company’s data is not properly set up for generative AI.

51% of marketers currently use generative AI, with an additional 22% planning to use it very soon.

39% of marketers say they don’t know how to safely use generative AI.

Marketers using generative AI say they use it for the following:

• Basic content creation (76%)
• Writing copy (76%)
• Inspiring creative thinking (71%)
• Analyzing market data (63%)
• Generating image assets (62%)

58% of marketers say generative AI is transforming how they analyze market data.