Stat Library

Marketers using generative AI say they use it for the following:

• Basic content creation (76%)
• Writing copy (76%)
• Inspiring creative thinking (71%)
• Analyzing market data (63%)
• Generating image assets (62%)

58% of marketers say generative AI is transforming how they analyze market data.

58% of marketers say generative AI is transforming how they analyze perfomance.

71% of marketers say generative AI will eliminate busy work.

71% of marketers say generative AI will allow them to focus on more strategic work.

Marketers estimate generative AI will save them an average of five hours per week.

31% of marketers say accuracy and quality are top concerns about using generative AI.

67% of marketers say their company’s data is not properly set up for generative AI.

63% of marketers say trusted customer data is important for using generative AI successfully.

66% of marketers say human oversight is needed to successfully use generative AI in their role.

50% of desk workers feel pressure to let colleagues know they are at work and being productive.

53% of desk workers feel pressure to respond to messages quickly, even after hours.