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| Stat | Action | Source | Month/Year |
|---|---|---|---|
| Only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences. |
|
State of Marketing | 05/2024 |
| 38% of marketers don't use third-party data. |
|
State of Marketing | 05/2024 |
Marketers' top generative AI concerns:
|
|
State of Marketing | 05/2024 |
| Marketers engage customers across an average of 10 channels. |
|
State of Marketing | 05/2024 |
| 89% of marketers say they must continually innovate to remain competitive. |
|
State of Marketing | 05/2024 |
60% of B2B marketers use ABM for customer acquisition.
|
|
State of Marketing | 05/2024 |
| 48% of marketers have fully-integrated, cross-functional data for campaign building. |
|
State of Marketing | 05/2024 |
| Gen Z is 36% more likely than baby boomers to struggle with understanding their personal data. |
|
Gen Z Data Trends | 04/2024 |
| Service organizations’ #1 priority is improving customer experience |
|
State of Service | 04/2024 |
| Service organizations' #1 challenge is keeping up with changing customer expectations |
|
State of Service | 04/2024 |
| 69% of service agents say balancing customer service speed and quality is difficult — down from 76% in 2022 |
|
State of Service | 04/2024 |
| 91% of organizations track service-generated revenue — up from 51% in 2018. |
|
State of Service | 04/2024 |