Beyond Better Foods Hits a Sweet Spot with Salesforce

With automation, AppExchange, and real-time data from Tableau, Beyond Better Foods has saved up to 70% of employee time

Healthy dessert brand Beyond Better Foods is using Salesforce and AppExchange partner apps to manage its supply chain and operations more intelligently and efficiently, achieving cost savings and freeing up time to focus on what’s next for the business.

What’s the impact: Beyond Better Foods, which owns Enlightened Frozen Treats and Bada Bean Bada Boom Snacks, needed technology that could automate its business processes and access data in real time.

Salesforce and its partners helped Beyond Better Foods transform its technology infrastructure to deliver real-time automation and insights into inventory, distribution, and demand forecasting. This has enabled the growing snack brand to improve productivity and efficiency — quickly increasing its bottom line. 

By the numbers: Beyond Better Foods achieved a 769% ROI with Tableau, CRM Analytics, and AppExchange apps GoldFinch ERP and Accounting Seed, within less than two months. 

• Using Tableau and CRM Analytics, Beyond Better Foods has improved the quality of its insights and increased employee productivity. These tools have also automated its reporting and other company operations, saving the company up to $200,000 per year.
• Leveraging CRM Analytics helped Beyond Better Foods save up to 70% of employee time — thousands of staff hours — annually with automated reports and forecasts. 
• Apps from Salesforce partners Accounting Seed and GoldFinch ERP helped Beyond Better Foods use Salesforce to streamline its sales, ERP, and accounting activities onto a single platform with GoldFinch serving as their central ERP system. 

Soundbites:

• “Tableau and partner apps on AppExchange give us insights into inventory, distribution, and demand and forecasting, empowering us to better serve our customers and manage our supply chain so we never have a situation where the end consumer cannot get the product they want and need.” — Jen Haberman, Chief Operating Officer, Beyond Better Foods 

Tableau and partner apps on AppExchange give us insights into inventory, distribution, and demand and forecasting, empowering us to better serve our customers and manage our supply chain so we never have a situation where the end consumer cannot get the product they want and need.

jen Haberman, Chief Operating Officer, Beyond Better Foods 

• “In today’s highly competitive food and beverage industry, the ability to differentiate and innovate efficiently is a game-changer. Beyond Better Foods’ experiences with Tableau and AppExchange partner solutions demonstrate the value of analytics and automation as businesses scale up.” – Pedro Arellano, GM and Head of Product for Tableau, Salesforce
• “Beyond Better Foods is growing rapidly as more people are looking for desserts that fit in with their healthier lifestyles. Goldfinch is helping Beyond Better Foods realize the most value from Salesforce to scale their business and automate manual tasks so they can focus on the business of creating new ice creams and flavors.” – Marvin Fischer, President, Goldfinch

Explore further:

• Tune into Tableau Conference May 9-11 on Salesforce+
• Learn more about AppExchange and the Salesforce Partner Ecosystem
• Learn more about Tableau and CRM Analytics