Healthy dessert brand Beyond Better Foods is a fully remote small business that relies on Slack as its primary communication platform, and it’s become the central hub for knowledge sharing across the organization. With the newly launched Slack AI, a trusted and intuitive generative AI experience directly in Slack, they’re getting more value out of that collective data to save time, become more efficient, and stay ahead of the workday.
Why it matters: As a fully-distributed business with several brands, including Enlightened Frozen Treats and Bada Bean Bada Boom Snacks, coordinating logistics and freight planning is mission-critical. Before Slack AI, essential details were stuck in disparate silos, and tracking down information was slow, cumbersome, and impossible to scale.
The impact: Beyond Better Foods found that with Slack AI’s enhanced search capabilities, its operations team has better visibility into its logistics and can quickly and easily find key information like product locations and shipping times.
- The ability to ask Slack AI questions using plain language and receive clear and concise answers has saved the team significant time, and allowed team members to expedite their processes, all without losing focus or distracting their colleagues.
- Looking forward, the team believes Slack AI can help prioritize and centralize information even more by widening the breadth of data sources it can access. For example, in the future Slack AI will be able to summarize key takeaways from huddles or answer questions about CRM data by integrating with Einstein Copilot, Salesforce’s conversational AI assistant.
Customer perspective: “Slack is crucial for us. The enhanced search capabilities of Slack AI have been really helpful to fast-track answers, especially when it comes to logistics. When I need to get my CEO a fast answer at 2 p.m. on a Friday, I can use Slack AI’s search function. I’ve only been using Slack AI for about a month, but it’s already helped me quickly find answers countless times and is saving me at least 30 minutes a day.” – Andy Kung, VP of Operations, Beyond Better Foods
I’ve only been using Slack AI for about a month, but it’s already helped me quickly find answers countless times and is saving me at least 30 minutes a day.
Andy Kung, VP of Operations, Beyond Better Foods
Zoom out: Small businesses like Beyond Better Foods are eager to adopt AI tools to solve common user problems. A new Slack survey of 2,000 small business owners found that:
- Nearly half (47%) feel pressure to adopt AI technologies to stay competitive in the market, citing potential benefits like improved efficiency and productivity (65%) and enhanced customer experience and personalization (46%).
- The top areas where respondents currently use or plan to use AI are marketing and sales (48%), data analysis and insights (45%), and customer service and support (43%).
- 42% of respondents currently use AI and plan to continue. However, 52% said they either do not use AI or have no plans to incorporate it this year, citing concerns like security, privacy, and lack of understanding about where to apply the technology.
- For small business owners to successfully integrate AI into their operations, they need a clear understanding of how they can use and trust it.
Go deeper:
- Learn how Slack AI can help employees instantly get up to speed on their workday
- Get access to Slack AI
- Read how Beyond Better Foods uses Salesforce to manage its operations more efficiently
Forward-looking Statement: The above is intended for informational purposes. Please do not rely on this information in making your purchasing decisions. The development, release, and timing of any products, features or functionality not currently available remain at the sole discretion of Slack and are subject to change.
