Salesforce Marketing Cloud has been recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for the seventh consecutive year. It was evaluated for Salesforce Marketing Cloud Engagement, powered by Data Cloud for Marketing, Personalization, Intelligence, and Loyalty Management.

Why it matters: Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format, and content of interactions through the analysis of customer data, audience segments, and offers. MMHs are foundational for multichannel marketing, customer journey orchestration, and next best action programs.

• “MMHs enable marketers to engage customers through personalized interactions in common retention marketing channels. They are used to improve revenue, customer engagement, loyalty and lifetime value,” said Gartner in the report.

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Innovation in action: To drive growth through lasting relationships, Salesforce Marketing Cloud can help marketers build personalized, customer-driven experiences by:

• Activating data from any source using automated segmentation and insights.
• Deploying personalized campaigns faster with AI and automation at every step of the way.
• Hyper-personalizing content and offers across marketing channels that drive conversion and customer loyalty.
• Plus, at Dreamforce, Salesforce unveiled new marketing innovations to help customers unlock data from across their business and use Agentforce to optimize campaigns with predefined campaign goals, automatically personalize touchpoints, and recommend actions across the entire customer lifecycle.

Salesforce perspective: “Today’s customer expects one-to-one personalized experiences across every channel — ads, email, mobile, web, social, in-person, speaking with a sales rep, service agent, advisor, clerical staff — you name it,” said Stephen Hammond, EVP and GM of Marketing Cloud. “We believe this prestigious industry recognition reinforces our commitment to providing marketers with the best tools to use data, AI, and automation to deliver more relevant and consistent personalized experiences across every channel and department.”

We believe this prestigious industry recognition reinforces our commitment to providing marketers with the best tools to use data, AI, and automation to deliver more relevant and consistent personalized experiences across every channel and department.

Stephen Hammond, EVP and GM of Marketing Cloud

Customer perspectives:

• “Marketing Cloud has been a game-changer, offering robust tools for personalized customer engagement and streamlined campaign management. Its analytics provide invaluable insights, enhancing targeting strategies.” (See review on Gartner Peer Insights™)
• “Marketing Cloud is a fruitful AI solution that perfects the relationship with customers and ensures high sales. The development of customer profile helps in learning trends and this unlocks the company potential. The marketing analytics helps companies optimize on the best market segmentation.” (See review on Gartner Peer Insights™)

More information:

• The 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs report is available
• Learn more about Salesforce Marketing Cloud
• See how it works, watch the Marketing Cloud Engagement demo

Gartner, Magic Quadrant for Multichannel Marketing Hubs, 23 October 2024, Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter. The report was titled as Magic Quadrant for Multichannel Campaign Management in 2017. 

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