Rocket Mortgage Unveils Partnership with Salesforce, Providing Transformational Mortgage Services to Financial Institutions

Rocket Mortgage, a leading mortgage lender, today announced a partnership with Salesforce to make the company’s mortgage origination technology available to banks, credit unions, and other financial institutions nationwide through Salesforce Financial Services Cloud.

The market opportunity is significant, with nearly 5,000 FDIC-insured banks and more than 5,000 credit unions in the United States. While some of these institutions have highly specialized mortgage operations, most have disparate partners and technology vendors that handle home loans for them. Through the new partnership, Rocket Mortgage plans to deploy its technology in Salesforce Financial Services Cloud regardless of how the financial institution chooses to offer mortgages, simplifying a potentially fragmented process.

“We’re incredibly proud to expand our partnership with Jay Farner and his team at Rocket Mortgage with new innovations for the financial services industry,” said Marc Benioff, Chair and CEO, Salesforce. “Together, we are reimagining the mortgage experience for a digital-first and trust-first world, transforming the home buying process for thousands of financial institutions and their customers.”

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