Editor’s Note: This page was last updated July 21, 2021. For media inquiries about Salesforce acquisitions, please contact PR@salesforce.com.
The Salesforce mergers and acquisitions strategy has always been driven by customer success — a consistent core value of the company overall. Since its founding, Salesforce’s mission to provide customers and stakeholders with new avenues to achieve greater success has fueled continuous innovation.
Below is a list of some key Salesforce acquisitions over the years, linking to the original company announcements where available.
Today, Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way.
2021
Slack
July 21, 2021: Salesforce completed its acquisition of Slack Technologies, Inc. Together, Salesforce and Slack are creating the digital HQ for success from anywhere. See more.
Acumen
February 1, 2021: Salesforce completed its acquisition of Acumen Solutions, a leading professional services firm with deep Salesforce knowledge and extensive industry expertise across public sector, manufacturing, financial services, and more. See more.
2020
Vlocity
June 1, 2020: Salesforce completed its acquisition of Vlocity, a leading provider of industry-specific cloud and mobile software for the world’s top companies in communications, media and entertainment, energy and utilities, insurance, health, and government organizations. See more.
Evergage
February 3, 2020: Salesforce completed its acquisition of Evergage, the leading software platform for real-time 1:1 personalization.
2019
ClickSoftware
October 1, 2019: Salesforce completed its acquisition of ClickSoftware, a leader in field service management solutions. See more.
Tableau
August 1, 2019: Salesforce completed its acquisition of Tableau Software, bringing together the world’s #1 CRM with the world’s #1 analytics platform. See more.
Salesforce.org
June 3, 2019: Salesforce.org was integrated into Salesforce. See more.
MapAnything
May 30, 2019: Salesforce completed its acquisition of MapAnything, a pioneer in location-based intelligence software built natively on the Salesforce Platform. MapAnything integrates map — based visualization, asset tracking and route optimization to drive efficiency for field sales and service teams and deliver a better customer experience. See more.
2018
Datorama
August 20, 2018: Salesforce completed its acquisition of Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. See more.
MuleSoft
May 2, 2018: Salesforce completed its acquisition of MuleSoft, one of the world’s leading platforms for building application networks that connect enterprise apps, data and devices, across any cloud and on-premise. See more.
CloudCraze
April 6, 2018: Salesforce completed its acquisition of CloudCraze, a leading B2B commerce platform built natively on Salesforce. See more.
2016
Krux
November 1, 2016: Salesforce completed its acquisition of Krux, a CRM traffic and data management platform. In 2017, the company announced that Krux had become Salesforce DMP. See more.
Quip
August 26, 2016: Salesforce completed its acquisition of Quip. In November of 2017, Salesforce introduced the Quip Collaboration Platform. See more.
Demandware
July 11, 2016: Salesforce completed its acquisition of Demandware, the industry-leading provider of enterprise cloud commerce solutions. See more.
Metamind
April 1, 2016: Salesforce completed its acquisition of Metamind, a deep-learning artificial intelligence platform.
SteelBrick
February 1, 2016: Salesforce completed its acquisition of SteelBrick, which has tools that take care of orders, contracts, billing, and payments. See more.
2013
ExactTarget
July 12, 2013: Salesforce completed its acquisition of ExactTarget, a leading cloud marketing platform. See more.
2012
Buddy Media
August 13, 2012: Salesforce completed its acquisition of Buddy Media, the world’s leading social media marketing platform. See more.
2011
Heroku
January 3, 2011: Salesforce completed its acquisition of Heroku, a leading cloud application platform for writing Ruby-based applications. See more.
Radian6
May 2, 2011: Salesforce completed its acquisition of Radian6, the industry-leading social media monitoring platform. See more.
2008
InStranet
August 4, 2008: Salesforce acquired AppExchange partner InStranet, the producer of customer service knowledge base technology to serve as the foundation for Service Cloud.
