Salesforce is proud to have moved up in the Interbrand 2019 Best Global Brands list to #70, up from #75 last year, with a brand valuation of more than $8 billion. This represents a year-over-year increase of 24 percent, making Salesforce the second fastest growing brand on the list.
The valuation methodology for the list takes into account:
· The financial performance of the branded products or services
· The role the brand plays in purchase decisions
· The brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future
Salesforce’s ranking on the list is found here. Scroll down the same page for an in-depth interview with our Chief Marketing Officer Stephanie Buscemi.
