Salesforce Mentorship Program Pairs Black-Owned Businesses with Growth Resources

Editor’s Note: This article originally published in November 2021. It was updated in January 2023 to reflect the latest details on the program.

Salesforce recently kicked off the second year of a mentorship program that provides 25 Black-owned business founders with sponsorship, education, and networking opportunities to help grow and develop their businesses.

Why it’s important: Equality is a long-standing value at Salesforce. 

• In 2020, the company established the Racial Equality and Justice Task Force to accelerate its efforts and focus more deeply on areas it felt could have a real impact.
• One of those areas was investing in Black-owned businesses.

Driving the news: The year-long mentorship program pairs each mentee with a Salesforce mentor and VP-level sponsor/advocate who aligns with their development goals. 

• Over the next year, mentees will attend quarterly sessions taught by university professors on topics like business strategy pivots, marketing in turbulent times, and talent optimization.
• Mentees will also have an opportunity to learn from some of Salesforce’s largest customers, partners, and suppliers during monthly meet-and-greet sessions.

The Salesforce perspective: 

“I’m excited to be launching the second class of our mentorship program as we continue to work to drive inclusive business practices and empower businesses owned by people of color to help close the wealth gap and advance racial equality,” said Jennifer Browne, Chief Procurement Officer, Salesforce. “Since launching the Racial Equality and Justice Task Force, I’m proud that we have exceeded $100 million in spending with Black-owned businesses, meeting our 2023 goal early.” 

What they’re saying: Ronda Jackson, founder of Decor Interior Design, Inc. and a mentee in the Salesforce mentorship program, shared what she’s most eager to learn over the next 12 months:

• The current economy: “As a small business owner during the economic downturn, I was in survival mode. Everything was internally focused — on my employees and their families. Now, I need to realign and refocus. I appreciate that Salesforce thoughtfully paired me with a mentor and executive sponsor with expertise in the areas I want to work on.”
• On growth: “As a solo entrepreneur, I am the final decision maker, so accountability is important. It’s really nice to have a sounding board of corporate executives that do not have personal agendas, that can provide me with insights on corporate objectives, and hold me accountable to my strategic goals.”
• What’s next: “I recently launched an internship program called “In the Mix” for emancipated youth, veterans, and ex-prisoners to transition back into the workforce. My goal is to be part of the solution to help rebuild lives, and I am inspired by Salesforce’s DEI work and its impact. I see this as an opportunity to develop my social enterprise model. It’s not just about that next contract.”

Explore further: Learn more about Salesforce’s Supplier Diversity Program here and commitment to Racial Justice and Equality here.