1t.org, Backed by World Economic Forum and Salesforce, Launches European Chapter to Boost Reforestation

Salesforce contributes $200,000 USD to support 1t.org’s new European Chapter and launch a new forest project in France

The initiative aims to bolster forest resilience and biodiversity in Europe

1t.org, a global initiative co-founded by the World Economic Forum and Salesforce aimed at conserving, restoring, and growing one trillion trees by 2030, today announced a new European chapter to accelerate their efforts. Salesforce will donate $100,000 USD to support the expansion, and an additional $100,000 USD to launch a new forest project in France. 

Reforest’Action, a Paris-based B-corp with 15 years of experience in forest restoration, will serve as the Secretariat of the new European Chapter of 1t.org. The Chapter will offer the benefits of 1t.org as a global learning and action platform to companies across the EU and EMEA region.

The new forest project in France will support tree maintenance, care, and long-term planning to help restore and conserve Festigny forest in France’s Marne region. In cooperation with Reforest’Action, the company aims to support the reforestation of nearly 27,000 trees of five different species across more than 12 hectares to create a thriving, resilient, multi-functional forest ecosystem. This is the second forest project Salesforce is supporting in France as part of its global commitment to help conserve and restore 100 million trees by 2030.

“Today’s launch is more than a milestone — it’s a clarion call to Europe’s private sector for climate action and a pledge to preserve our planet’s precious resources,” said Julie Ravillon, Sustainability Lead at Salesforce and Salesforce’s representative on the European Stakeholders Council of 1t.org. “At Salesforce, sustainability is a core value and we are proud to be a co-founder of the trillion trees initiative. The new European Chapter will accelerate the necessary investments into our forests and our future.” 

“We are excited to see continued growth of 1t.org with the launch today of our chapter in Europe, another critical area for forest restoration, and grateful for Salesforce’s continued leadership and support. Our shared vision to conserve, restore, and grow a trillion trees over this decade can only be advanced through the mobilization of the private sector, alongside multi-stakeholder partnerships, innovation, and ecopreneurship on the ground,” said Florian Vernaz, Head of 1t.org at the World Economic Forum.

To mark the occasion, the Salesforce Paris office hosted a launch event, bringing together representatives from the World Economic Forum, Reforest’Action, Bouygues Group, and other participating organizations. Together, they crafted a strategy to fortify ecosystems and safeguard biodiversity across Europe, amid the news that Europe is the fastest-warming continent in the world. 

The event also featured a presentation of the Festigny forest restoration project, which aims to create a resilient, multi-functional ecosystem in the region. During the presentation, Fanny Epaud, Climate & Biodiversity Solutions Senior Advisor at Reforest’Action, said: “The state of French forests is a reflection of a broader environmental challenge — we need to help them adapt now so that they can continue to perform their many functions over the long term.”

The European chapter’s launch of 1t.org mobilizes vital resources and coordinated efforts to achieve our ambitious goals.

Tim Christophersen, Vice President for Climate Action at Salesforce and Member of the United Nations’ Advisory Board on Ecosystem Restoration

“Forest conservation and restoration are crucial for mitigating climate change and protecting biodiversity,” said Tim Christophersen, Vice President for Climate Action at Salesforce and Member of the United Nations’ Advisory Board on Ecosystem Restoration. “The European chapter’s launch of 1t.org mobilizes vital resources and coordinated efforts to achieve our ambitious goals.” 

More information:

• Learn more about the Festigny reforestation project
• Read the findings of Salesforce’s mid-term trees evaluation
• Visit Salesforce’s 100 million tree pledge website
• Learn more about Salesforce’s commitment to sustainability