Salesforce recently launched a new accelerator program, called Vector, designed to help companies in the partner ecosystem dramatically scale their go-to-market motion with Salesforce.
Why it matters: Over 60% of Salesforce customers rely on Salesforce consulting partners to help them realize the ROI on their Salesforce technology purchase. The Vector program provides critical advice and coaching to help partners rethink their business and how they go to market with Salesforce. The program includes support in areas such as white space identification, sales and account alignment, interdependencies in the selling process, and industry/cloud specialization, in a highly accelerated and concentrated timeframe.
Since its inception, Vector has been focused on speed to value. Elevating the GTM collaboration (via co-selling) enables account alignment and leading with customer success, which ultimately increases our win probability.
Indira Gillingham, VP, Partner Alliances
The Salesforce perspective: “Since its inception, Vector has been focused on speed to value. Elevating the GTM collaboration (via co-selling) enables account alignment and leading with customer success, which ultimately increases our win probability. We’re already seeing the benefits of the program and are excited to harness the amazing opportunities that this strategic initiative has generated.” – Indira Gillingham, VP, Partner Alliances
Driving the news: The Vector program kicked off in the fourth quarter of 2023 with a 10-week pilot of 10 North American partners who were hand-selected to participate. The program culminated in a Pitch Day on February 8, where each company showcased their unique value propositions, expertise, and collaborative strategies for driving customer success in the Salesforce ecosystem. Participants included:
- Accelerize 360
- Argano
- Concord
- Demand Chain
- Genpact
- Hero
- Protiviti
- Studio Science
- Turnberry Solutions
- Zensar
Photos from the Vector Pitch Day on February 8, 2024
Fast fact: Salesforce intends to double the number of partners eligible for the Vector program, including international companies, in a strategic move to broaden its collaborative network and unearth new innovations for customers.
Partner ecosystem soundbites:
- “Our experience with Salesforce’s Vector Program has been truly transformative, equipping us with fresh insights and furthering our relationship as a partner. We’re better equipped than ever to serve both our partnership and our cherished mutual customers.” – Mike Paradis, CEO, Demand Chain
- “Being part of the Salesforce Vector Program has granted us an invaluable opportunity to gain greater insights into the joint value we can create with Salesforce for our clients.” – Scott Webb, Chief Commercial Officer, Hero Digital
- “We are incredibly proud to be a part of the highly selective Vector Program alongside other high-caliber Salesforce consulting partners. The one-on-one coaching and development opportunities created by the program is accelerating our Salesforce professional services revenue growth in 2024 and beyond.” – Allen Debes, President and CEO, Turnberry Solutions
Zoom out: Aided by its network of partners, the Salesforce economy is predicted to generate more than $2 trillion in business revenue between 2022 and 2028.
More information:
- To learn more about the Vector program, contact the Partner Trail Guide
- Learn more about Salesforce’s partner ecosystem and visit the AppExchange
