Agenda

Discover the latest innovations from Salesforce and how companies like AirFrance - KLM and Bencom are undergoing transformation in the AI, Data, & Trust Revolution.

Speakers:
Ben Woldring, CEO at Bencom
Véronique van Houwelingen - Visser, Head of Conversational Technology at Customer Service, Air France-KLM
Anna Appelman, Manager Solution Engineering at Salesforce
Donia Ibrahimi, Manager Solution Engineering at Salesforce
Ed Thompson, SVP Global Influencer Strategy at Salesforce
Francois Zimmermann, Field CTO Data Cloud - EMEA at Salesforce
Michiel Hustinx, CEO Netherlands at Salesforce

Network or chill out in the Campground

Dive into the forefront of innovation with Tableau's roadmap, showcasing advancements across AI and analytics. See how we redefine analytics, enhance user experience, and empower data-driven decisions. Featuring a customer story from PSV.

Speakers:
Ruud van Elk, Head of Sport Science & Analytics at PSV
Matthew Miller, Senior Director, Product Management at Salesforce
Iris Tetteroo, RVP Sales at Salesforce

Learn how the world's leading companies are driving profitable growth with AI-powered commerce that's smart, personalized and everywhere. Join Gall & Gall and Salesforce to explore strategies for connected commerce in the age of AI and hyper-personalisation.

Speakers:
Kevin Kapteyn, Business Analyst Omnichannel at Gall & Gall
Pim van Kaam, Product Owner at Gall & Gall
Mike Kolman, Senior Product Marketing Manager at Salesforce

Enhancing the customer experience while reducing cost. Learn from ARAG how they transform the customer journey.

Speakers:
Martijn van den Heuvel, Senior Marketeer Customer Excellence at ARAG Rechtsbijstand
Erwin Boeren, Enterprise Architect at Salesforce

Creating personalised experiences is crucial for marketers who want to deliver results. Learn how to build lifelong relationships with customers by leveraging the power of Data and AI.

Speakers:
Age Sluis, Director Operations & Product at Talpa LINDA. magazine
Tessa Kenters, Product Ower MC at Talpa LINDA. magazine
Aviral Jain, Marketing Technology Manager at Booking.com
Micol Martoro, Product Marketing Manager at Salesforce

Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how Salesforce and generative AI helps your sales, service and marketing teams achieve more. Bjørn Everaert from lampenlicht.nl will join us on stage and get inspired by how they use Salesforce and AI to achieve success.

Speakers:
Bjørn Everaert, Head of International Customer Service at lampenlicht.nl
Karim Souidi, AVP Sales at Salesforce
Britta van der Voet, Account Executive at Salesforce

Discover strategies to empower your teams and enhance productivity in our breakout session. Sander Stomph, CEO of Kickstart AI, will join Ethan Eismann, Slack's SVP of Product Design, for a fireside chat to share inspiring insights on how they are leveraging Slack to drive AI adoption in the Netherlands.

This session will also feature ademonstration of AI-powered workflows and insights into our latest advancements in generative AI.

Speakers:
Sander Stomph, CEO at Kickstart AI
Caspar van Houtert, Account Executive at Salesforce
Ethan Eismann, SVP of Product Design at Salesforce

Master the art of accelerating profitable growth in the fiercely competitive retail landscape. Discover practical and actionable insights from leading industry experts to stay ahead of the game and maximise business success.

Speakers:
Bence Bólya, Solution Architect at adidas
Stijn Bannier, Global Product Director .COM, app & consumer services at adidas
Loic Chaboud, RCG Strategy & Scale Leader at Salesforce

Step into the AI era with confidence. Learn how to activate AI across customer service and field service to scale support, increase productivity, and save costs using the #1 AI CRM.

Speakers:
Duco van Holte, Analyst at Picnic
Stanley van Putten, Project Manager Transformatie at KPN
Marcella de Rouw, Account Executive at Salesforce

Discover why the Einstein 1 Platform is the top choice for businesses seeking powerful Data and AI solutions. Learn how this platform revolutionises decision-making and drives innovation in today's digital world.

Speaker:
Reinier van Leuken, Product Management Senior Director at Salesforce

Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences. Featuring a customer story from Booking.com.

Speakers:
Madhu Madhavan, Senior Manager People Architecture & Integrations at Booking.com
Matheus Hermsdorff, Client Solution Engineer at Salesforce

Maximise revenue in Manufacturing by leveraging your data with AI-boosted selling effectiveness, pricing management, and demand forecasting. Integrate marketing intelligence with sales to improve your product mix for optimal results.

Speakers:
Giuseppe Sabadini, Digital Sales at NXP
Anna Gravina, Manufacturing Strategy Leader at Salesforce

AI is ready for you, Salesblazers. Learn how your entire sales organisation can boost productivity, harness data, and grow revenue with the #1 AI CRM for Sales.

Speakers:
Diana Nitu, Global Head of Sales Enablement at JustEatTakeaway
Bruno Miani, RVP Sales at Salesforce
Marieke Prakken, Cloud Account Executive at Salesforce

Discover the future of sales productivity with Slack Sales Elevate, a groundbreaking solution that combines the power of Salesforce CRM with the productivity and ease of the Slack experience. Witness the benefits of a more connected, aligned, and efficient sales process, where updating deals becomes effortless, and visibility into deal progression is unparalleled, even while on the move!

Business users need data insights that are relevant and easy to understand to make decisions fast. Learn how Tableau Pulse uses AI to help our customers bring intelligence to everyone’s (yes, EVERYONE’s) flow of work, even on Salesforce CRM.

Exploring the integration of AI with Salesforce goes beyond mere hype; it demands thoughtful considerations and strategic actions. This masterclass offers a candid discussion of lessons learned and practical best practices. Join us to uncover the essential steps required for a seamless AI integration within your Salesforce environment. Gain valuable insights to empower your organization as we navigate the evolving landscape of AI implementation.

This masterclass give a deep dive of all security elements in a Salesforce org. Learn where to look, and how to lower the threads in your org and keep everything in control.

Explore the landscape of data quality management in this session comparing Master Data Management (MDM) with Key Rings. We'll simplify the differences between these approaches and discuss their respective strengths and weaknesses. Join us to gain insights into effectively managing data quality and making informed decisions for your organization's data management strategy.

You've heard about Data Cloud, in this masterclass you hear the lessons learned with implementations. How do you start? What should you think of? Gain valuable lessons to fast start your implementation of Data Cloud.

In this 20-minute masterclass, discover how to harness Einstein for superior service, from knowledge-based searches to advanced agent experiences using Prompt Builder and generative AI capabilities. Witness AI in action!

When you are (or want to be) a Salesforce architect you need to know the Well Architected Framework. In this masterclass you get up to speed fast with the framework and real life examples!

This masterclass will help you in understanding how Salesforce can help lower your operational costs. Our business value advisor will share insights and examples on leveraging Salesforce for cost savings.

In this master class, learn how you can use the latest In-Core capabilities to build stronger Salesforce Industries implementations.

Together with the PostNL team Deloitte has embarked on a journey in 2017 to start a DevOps Improvement team to change how we approached development, testing and release management. Come and join us to learn about our journey from how we started, uncover some of the challenges we faced, and how we began our journey to overhaul the way we thought about software development and release management. Our journey is isn't over yet, discover how we're transitioning for the upcoming years.

Speakers:
Adam Marchbanks, Technical Architect at Deloitte
Gorana Grubisic - Salesforce Commercie Lead Engineer

How KLM is more relevant and more effective in retention communication using Salesforce Marketing Cloud, best practices, examples, learnings and a look to the future.

Speakers:
Danielle Smit, Solution Architect at CloseContact (a Deloitte business)
Renske Siersema, Head of Owned Channels (CRM Marketing & Online Service) & Partnership marketing at AirFrance - KLM
Rienke Bos, Lifecycle Marketing Manager at AirFrance - KLM

Witness the digital revolution in agriculture with Eviden and Animal Health Vision (AHV). AHV, a global force in agri-culture, pioneers quorum sensing-driven solutions, empowering livestock health and well-being. Collaborating with Eviden, AHV maximizes its reach and effectiveness using Salesforce technologies like Consumer Goods Cloud, Marketing Cloud, and B2B Commerce. Join us as we explore how digital transformation with Salesforce is reshaping agri-culture, propelling growth, efficiency, and sustainability.

In this session, Jesse Hanse, E-Commerce & Marketplace Director, will share how Paula’s Choice – a Unilever Prestige skincare brand – chose EPAM’s Salesforce Commerce Cloud and Contentstack accelerator to deliver modern, immersive commerce experiences to their customers, at unprecedented scale with greater flexibility, agility and customization. You’ll hear how this brand was able to overcome challenges and turn these into successes through the implementation of a composable CMS storefront with back-end Salesforce B2C Commerce.

Speaker:
Jesse Hanse, E-Commerce & Marketplace Director at Paula's Choice

The Sting Group (known for fashion labels The Sting, Cotton Club, and Costes) recently underwent a digital transformation, harnessing the power of Salesforce Commerce Cloud. Despite facing a competitive market, they achieved significant e-commerce growth and sales boosts by prioritising the customer experience. In this talk, we will delve into The Sting Group’s journey to success and offer a glimpse into its future.

Speakers:
Annechien Hardenberg, E-Commerce Manager TheSting.com, CottonClub.nl and CostesFashion.com
Maurice Dahan, CMO, The Sting
Tim de Kamper, VP eCommerce & partner at DEPT®

Hop on the tour of a cruise operator that has set sail to not only meet but surpass the dynamic expectations of today’s travelers. Experience how cruise travelers are onboarded in their personal journey before even stepping on the vessel. As we chart a course through the digital seas, our commitment to a customer-focused, data-driven ethos, is no longer a distant dream but an immediate reality. It's a metamorphosis towards scalable solutions, enhanced relevance, increased touchpoints, and new sales vistas—all while boosting productivity of different crews to new heights. Witness first hand how the era of Data Cloud and Language Learning Models will enhance the customer experience in future seas ahead.

AI is one of the strategic themes and important objectives manufacturing and automotive companies have on their agenda. The need to move fast is often difficult and many companies are asking what are the capabilities and use cases we should adopt? How should we use Salesforce AI and what is its AI place in our business ecosystem? This presentation aims to shed light in these areas by presenting what is often overlooked and what is available that will bring you business benefits. We look at how you can extend your capabilities with accelerators. These possibilities will be viewed through use cases in the LLM and Predictive AI domain and we will look at one in more detail. Fluido's goal is to support you navigate the AI jungle.

Speakers:
Boris Naumov, Analytics & AI CoE Team Lead, Fluido
Ilkka Donoghue, Manufacturing Industry Lead & Senior Business Consultant, Fluido

Highly regulated organizations have very few opportunities to win over and impress their customers. And in their line of business, customer touchpoints are oftentimes moments of high stress. A customer may have been in an accident, had to close on a loan, or were dealing with a personal health issue. Join Smart Communications to discover how to improve CX and long-term loyalty by delivering data-driven, hyper-personalized frictionless experiences on the customers' channel of choice.

Speaker:
Ronald Kerkhof, Sales Director - Benelux at Smart Communications

Discover how to unify your contractualisation process with your customers and partners.

Speakers:
Sabrina Righi, Waeg, an IBM company
Bas Corstanje, Waeg, an IBM company

Step into the world of manufacturing during the "NX Filtration Showcase". This theater session shines a spotlight on the essential elements of the manufacturing business, from products and assets to contracts and portals.

During this session we will show the NX Filtration case with the latest innovations and best practices, and delve deeper into the crucial role of digitalization, efficiency and customer focus. Learn how manufacturers are improving their products, optimizing assets and streamlining services to meet ever-changing market demands, while also developing strategies for effective collaboration through partner and dealer portals.

Whether you're a seasoned professional in the manufacturing industry or just curious about the secrets behind the scenes, the Manufacturer's Showcase offers an inspiring and informative journey through the world of manufacturing, where excellence and innovation go hand in hand.

Speakers:
Henk van Middendorp, Welisa
Martijn Potman, Welisa

New to Salesforce? Learn how to supercharge your Success with Trailhead Academy’s expert learning courses and certification tracks.

Find your answers in the Salesforce Ohana: an active community of enthusiasts. This is your introduction to user groups, community conferences and other (online) meetups for informal networking and knowledge sharing.

De woningmarkt staat voor een aantal grote uitdagingen de komende jaren, met een steeds grote vraag naar woningen en verduurzaming. Woonstad Rotterdam bespreekt in dit panel hoe zij de huurder centraal houden terwijl zij innoveren met Salesforce.

Sprekers:
Carline Nauta, Product Owner bij Woonstad Rotterdam
Robin van Dorland, Manager Klantcontacten - Customer Experience Management bij Woonstad Rotterdam
Tonnie Krijger, Technisch Consultant - Digitale Innovatie & Transformatie bij Woonstad Rotterdam

How can nonprofits make more impact with the help of technology? Commonland is scaling up landscape restoration with the help of Nonprofit Cloud. Learn how you can measure impact and deliver faster innovation with its extensible and easily integrable platform.

Speakers:
Mariken van den Boogaard, Director Business Development and Communications at Commonland
Maxyne Leermakers, CRM Manager at Commonland

As an ambitious public service provider, KVK strives to provide the best service for all entrepreneurs in the Netherlands. KVK works for entrepreneurs. Based on their needs, KVK develops and delivers not only trade register tasks but also information and advisory services to support entrepreneurs. To realize the ambition to provide the best service, KVK first began crafting a new customer interaction strategy. This initially took the form of a paper exercise, which was then translated into a tender for a new CRM. After a thorough process, KVK selected Salesforce and Deloitte. After a challenging but successful implementation of the Salesforce platform, KVK can now continue to build to serve its customers optimally. Do you want to know more about how our journey from strategy to implementation unfolded? Join us during our break-out session!

Speakers:
Angelique van Eijk, Program Director at Kamer van Koophandel (KVK)
Pieter Halenbeek, CIO at Kamer van Koophandel (KVK)
Rolf Kramer, Project Manager at Deloitte

Capgemini heeft bij een grote uitvoeringsorganisatie een ongedocumenteerd legacy platform vervangen door MuleSoft.
Daarvoor is slim gebruik gemaakt van machine learning en man in the middle technologie.
Integratie CTO voor Capgemini, Léon Smiers behandelt daarnaast vier belangrijke voordelen van het gebruik van MuleSoft in digitale transformatie programma’s
- Ontdekbaarheid en hergebruik
- ⁠Ingebouwde beveiliging
- ⁠Standaardisatie
- ⁠Versnelling van het voortbrengingsproces (T2M)

Spreker:
Léon Smiers, Integratie CTO bij Capgemini

The labor market is changing and new skills are needed. Find out in our panel why companies and training institutions need to rethink qualifications and education in order to remain successful and how reskilling opens up completely new career opportunities for motivated talents.

Speakers:
Hélène van Melle, Deputy Director Europe, Tent Partnership for Refugees
Gaspar Rodriguez, Co-Founder & CEO at Blue Road Academy

Join Climate-KIC as they unveil the transformative power of Salesforce in driving impactful climate action and empowering ecopreneurs. From spearheading initiatives to enhance their capacity to assist a wider range of climate entrepreneurs, emphasizing gender inclusion, to fueling their internal Digital Transformation program, Salesforce stands as the cornerstone of their collaborative efforts.

Speaker:
Chris Roe, Entrepreneurship, Solutions and Ventures Cluster Lead at Climate-KIC
Marcus Chiri, Digital Transformation lead at Climate-KIC

Discover insights from Nikoleta Konstantinidou, ESG Group Director at TenCate Grass, and Laurens Winkel, Founder/CEO of Boat Bike Tours, as they discuss their respective journeys in sustainability and compliance, including navigating ESG regulations like the CSRD. With one organization being an early adopter and the other swiftly implementing strategies supported by Net Zero Cloud, Nikoleta and Laurens will share their experiences, best practices, and insights on effectively organizing and implementing ESG reporting systems to achieve your sustainability goals.

Speakers:
Laurens Winkel, Founder and CEO at Boat Bike Tours
Nikoleta Konstantinidou, ESG Group Director at TenCate Grass

- Salesforce Equality Strategy
- How are our equality groups structured
- What are we trying to drive through our initiatives

Speakers:
Gert-Jan Koops, Director SAP HCM Cloud | Chair of Diversity Equity and Inclusion council at Deloitte

Meet Bloom, Accenture's fictive end-2-end story line in driving personalized experiences augmented by GenAI.

We'll show you:
- The evolution of customer 360 using Data Cloud
- The power of real time data and how you can create personalized experiences to drive value & loyalty
- ServiceGPT for real time Call & Case Summaries and Sentiment Analysis
- Gen AI Assistant using Knowledge, Case and Customer details.
- And more...

Our team built this solution in only 8 weeks. Come, see and let's discuss how we can help you kicking off with Personalised Experience on Salesforce.

Join us on stage as we tell the story of B & C International and our collaboration focused on scalability, data and customer experience. Find out how our partnership is helping B & C achieve a platform for global growth, harnessing data to increase revenue and improve CX. This presentation will provide an overview of our innovative solutions and strategies, highlighting the power of collaboration in creating business value through customer journey. Find out how you can meet the challenge of business growth through Salesforce implementation and business consultancy.

Speaker:
Floris Daamen, Head of Marketing at B&C International

Join PwC to understand leading practice in revenue growth and management in Industrial Manufacturing, powered by Salesforce. Learn how the leading organisations are driving Sales Effectiveness, optimising Pricing and bringing new products to market at pace, all against a backdrop of geopolitical uncertainty and fluctuating commodity prices. Hear from PwC experts in Sales Effectiveness, Pricing, and Revenue Growth Management and understand how you can unlock top and bottom line growth using Salesforce.

Speakers:
Matt Cook, PwC
Timo Koenen, PwC

The centuries-old vibrant city of Amsterdam; a city that never stands still in its development and has often been in the spotlight on the world stage because the community had a progressive vision on the challenges of its time. Next year the city of Amsterdam will celebrate its 750th anniversary. During this 30 minute session we will reflect on the services provided to citizens during this period. We look ahead to how digitalization is going to help to make services personal and effective at the same time in the future.

Speakers:
Fiona Atighi, Director Amsterdam at City Services
Matthijs Boom, Partner Public Sector at Deloitte

Join Geoffrey Smolders from Spire Group's Biztory in a concise session on how
Playseat, a leading e-commerce name in gaming and racing simulators,
revolutionized its data management. Facing the challenge of unifying critical data
from diverse sources, Playseat utilized a modern data stack with Tableau and AI
insights for real-time sales, inventory, and financial analytics.

Key Highlights:
- The impact of a modern data stack in e-commerce.
- Real-world application of Tableau and AI for instant decision-making.
- Integrating multiple data sources for enhanced operational efficiency.

Speaker:
Geoffrey Smolders, founder & CEO at Biztory

Join us at the Salesforce World Tour for a panel discussion hosted by Nextview Consulting. Hear from leaders at KLM, Boels, and Asics about how they use Salesforce, Datacloud, MuleSoft, and Tableau to succeed in business. Learn practical strategies, understand the importance of people and organizational change, and see how technology drives innovation and business growth. Gain insights from speakers Mark, Dave, and Rene on topics like internal processes, data integration, and analytics. Explore how Nextview's best practices for complex Multi-Cloud implementations, Data & AI, and System Integrations will drive great value across different industries. This session promises valuable insights and actionable tips for anyone interested in leveraging Salesforce, Datacloud, MuleSoft, and Tableau for business success.

Speakers:
Dave Lardinois, Head of Data & Integrations at Boels Rental
Mark van Eijs, Director Customer Contact Technology at Air France-KLM
Rene van Dijk, Director Digital Strategy and Analytics at Asics Technology