Nonprofit Trends Report 2024
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Trusted AI for Nonprofits
Salesforce for Nonprofits delivers trusted, extensible AI built into the fabric of our platform. Use our AI to create customizable, predictive, and generative AI experiences to fit all your organizational needs, safely. Bring conversational AI to any workflow, user, and department with Einstein.
How to use trusted AI for your nonprofit.
Drive productivity and personalization with predictive and generative AI across the Salesforce Einstein 1 Platform. Create and deploy assistive AI experiences natively in Salesforce, allowing your stakeholders and employees to converse directly with Einstein to solve issues faster and work smarter. Empower fundraisers, marketers, and more with AI tools safely grounded in your data to make every experience more impactful.
Deploy trusted AI on the Salesforce platform.
Explore the benefits of AI without risking your sensitive data with the Einstein Trust Layer, our natively built, secure AI architecture. Built on Hyperforce for data residency and compliance, the Einstein Trust Layer is equipped with best-in-class security guardrails from the product to our policies. Use AI that is ethical, safe, and unbiased, without compromising on quality.
Protect your data with trusted AI.
Get the benefits of AI without risking your sensitive data with the Einstein Trust Layer, our natively built, secure AI architecture. The Einstein Trust Layer has best-in-class security guardrails from our policies to our product. Use AI that is ethical, safe, and unbiased, without compromising on quality.
Use AI to build appropriate content for your organization. Use AI prompts to access and dynamically ground generative AI prompts safely with type, quality, and scope of relevant data needed to learn and provide the most reliable outputs.
Securely access and dynamically ground generative AI prompts with type, quality, and scope of relevant data needed to learn and provide the most reliable outputs. Use semantic retrieval to bring in relevant information from support knowledge articles.
Deploy AI with Ethics by Design. The Salesforce Ethics team has created ethical and humane use guiding principles for our teams to intentionally embed in the design, development, and delivery of software. Our unique ethical AI policies ensure that our products align with our principles.
Use trusted AI to maximize impact.
Use AI in the flow of work to help augment the work of your staff. From fundraisers to marketers and more, AI can help your organization do more with less.
Build lasting relationships with supporters to raise more funds. Use predictive AI to better understand a donor's likeliness to give or become a major or recurring donor. Use generative AI to develop engaging fundraising content.
Drive personalization and productivity with predictive and generative AI built directly into your marketing platform. Use insights to boost engagement, build highly personalized customer journeys, and automatically customize outreach.
Deliver more impact by better understanding stakeholder behavior. Predict who is likely to complete a program or recommended next steps. Use generative AI to build program impact content and summaries.
Furthermore, Einstein Copilot is a trusted, generative AI-powered assistant built into the user experience of every Salesforce application.
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Trusted AI for Nonprofits FAQ
Nonprofits can use AI in a variety of ways. Predictive AI can help nonprofits foresee outcomes, like a donor's likeliness to give or a program participant's likeliness to complete a program. Generative AI can help nonprofits create content like gift proposals or summarize key program data.
There are many benefits of using AI for nonprofits, including the ability to augment the work of staff by allowing them to find information faster, increasing operational efficiency by saving time, and scaling support when possible.
Organizations are different, so it's important to assess your specific needs. You may need to help fundraisers identify the best prospects to target or help marketers create landing page copy. Investing in tools embedded in the flow of work, and ensuring the tools can protect stakeholder data, is key.
Salesforce Einstein is the #1 trusted AI for CRM that delivers predictions and generated content. Built on the Einstein Trust Layer, Einstein enables you to benefit from AI without introducing risk, juggling different AI vendors, or locking yourself into one model provider.
Einstein is natively embedded into the Salesforce platform and leverages data from CRM and external applications to provide insights, predictions, and generated content directly in the flow of work.
