Paris 2024 connects with fans all over the world with Salesforce.
With data, AI, and the #1 CRM united on a single trusted platform, the Paris 2024 Games are connecting with fans and athletes in a whole new way.
See how connected data makes all the difference.
Salesforce helps Paris 2024, Team Great Britain, and Team Deutschland engage and delight fans at the Games and around the globe.
Using Marketing Cloud, Service Cloud, Experience Cloud, and MuleSoft, Paris 2024 personalizes fan journeys and streamlines processes, quickly and at scale.
With Sales Cloud and Marketing Cloud, Team Great Britain uses data to drive fan engagement, develop smarter processes, and deliver personalized journeys for every fan.
With Salesforce, Team Deutschland has reached 10,000 people via new channels, in record time, and is rebuilding and reigniting their fan base.
Athletes use data to optimize performance with Tableau from Salesforce.
Every great victory is made up of millions of little ones.
Whether it’s an athlete refining a single move or the success of the gender equality movement, progress isn’t made in giant leaps, but in tiny data points.
From the number of participating athletes to the push for gender equality, and much more, the past hundred years have transformed the Games.
We’ve partnered with three athletes in France to showcase their performance data and use it to find incremental adjustments that will help them succeed.
Dive into the the Paris 2024 data with Tableau powered by Salesforce
From fencing and wheelchair tennis moves to 3x3 basketball scoring, Tableau gives fans a closer look at the competitors and the Games.
3x3 Basketball
3x3 vs. 5-on-5 Basketball
Discover the differences between 3x3 basketball and traditional 5-on-5 game.
Wheelchair Basketball
Sofyane Mehiaoui: Wheelchair Basketballer
Explore how changes in Sofyane's movements affect his shots.
Wheelchair Tennis
Emmanuelle Mörch: Wheelchair Tennis Player
Explore the adjustments Emmanuelle makes to improve her tennis serve.
100 Year History
It’s been 100 Years Since the Paris 1924 Games
Explore the adjustments Emmanuelle makes to improve her tennis serve.
Map out the perfect fan experience.
Launched by Paris 2024 and the International Olympic Committee, the Map of the Games will help fans navigate the Games in a new way. Powered by Salesforce, the map includes sporting events, Cultural Olympiad events, and celebration sites, and is available on the official Games website and official app.
