Manage data privacy and navigate compliance. Seed data into Data Mask, mask sensitive data in development, anonymize or obfuscate data in production, and streamline customer consent with our data privacy management & compliance tools.
Data Mask & Seed
Seed sandboxes quickly with real or realistic data, enabling teams to test quickly and securely without lengthy setup processes.
Keep development and testing environments compliant by addressing standards within key regulations like HIPAA, SOX, GDPR, FINRA, and PCI DSS. Quickly filter for data classification levels to ensure that sensitive information, such as Personally Identifiable Information (PII), is properly de-sensitized across your Sandboxes.
Obfuscate sensitive data to meet your specific needs and comply with privacy laws. Customize your data masking to suit the sensitivity of your data using options like anonymization, pseudonymization, pattern-matching, or deletion.
Privacy Center
Protect data in production to navigate legal obligations and reduce your risk. Randomization is used when you need unique data of a certain length. Hardcode when you need to set a flag or static known value. Delete the value when the field is not required or needed. Optionally, remove tracking history and ensure all personal information is no longer available to protect customer data and improve the accuracy of Agentforce outputs.
Easily delete records to increase data quality and protect sensitive information. Delete data at the record level and choose what happens to related files and attachments. Transfer and retain data in a dedicated retention store built on Hyperforce, setting retention data based on key regulations or business requirements. View data in the retention store in your Salesforce org using external objects. Make sure your Agentforce only has access to the most useful, relevant data.
Create, execute, and monitor requests for processing data. Save Admins time by creating policies to automatically fulfill Right To Be Forgotten (RTBF) and Data Subject Access Requests (DSARs). Monitor requests to easily track the progress. Use Privacy Hold to stop records from being anonymized or deleted by Privacy Policies.
Stay compliant by capturing customer preferences to maintain trust and meet regulatory requirements. Use customizable templates to create a low-code form where customers can elect how you can contact them. Enable customers to easily update their own preferences by hosting forms on your website, on Salesforce or in Experience Cloud. Feed responses into the Salesforce Consent Data Model for consistency and ease of integration, you can also store consent directly in Data Cloud. Connect customers to their data through a token that allows secure anonymous access to manage their consent.
From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your investment.
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Data privacy and compliance are intrinsically linked. Navigating compliance means having systems in place to help you follow laws, regulations, and guidelines designed to protect personal information. You can read more about this here.
First is understanding what regulations you must adhere to. You can learn more about key regulations in our whitepaper here. Your next step is to determine any processes within your business that may impact the protection of your customers' data, like third party developers having access to unmasked information. Then, you must take the necessary steps to protect any vulnerable data, keeping those key regulations in mind.
First is understanding what regulations you must adhere to. You can learn more about key regulations in our whitepaper here. Your next step is to determine any processes within your business that may impact the protection of your customers' data, like third party developers having access to unmasked information. Then, you must take the necessary steps to protect any vulnerable data, keeping those key regulations in mind.
It is highly dependent on the needs of your business. You should consider your overall data strategy and find products that support your goals. Salesforce's Trusted Services products are a good place to start when considering your data privacy and compliance requirements.
