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Customer Identity

Single Sign-On Solution

Accessing your products and services is seamless with Salesforce Customer Identity. Enable users to register and access your apps through the convenience of passwordless login. With more authenticated users you will gain actionable insights into customer engagement across every touch point and can deliver hyperpersonalized content that resonates with your audience. Learn why Salesforce Customer Identity is the right SSO solution for your business.

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What can you do with Single-Sign-On (SSO) Solutions?

Customer Identity

Unify identities from diverse sources, including connected devices. Seamlessly administer customer identities and profile data within Salesforce. Effortlessly fuse registration profiles and logins into Salesforce business processes. Tailor customer journeys across sales, service, and marketing for unparalleled personalization.

Arrows showing all the things that go in to Salesforce customer identity (Social, connected products, kiosks, websites, email, mobile apps, call centers) with arrows pointing to Sales, Service, Marketing, Community, and Integration. A tall tree on a hill in the background.

Simplify the login experience with a single-sign-on (SSO) solution. Capture mobile-first markets by allowing customers to create an identity with your brand without having to remember yet another password. Customize login pages to reflect your brand, and choose from a variety of verification methods, such as SMS and the Salesforce Authenticator app. Report on login activities to better understand which methods are performing best.

A Fic Coffee sign in page. A turtle swimming in the ocean shore and a beach and mountains in the background and tree branches overhead.

Imagine providing a registration experience that's as smooth as it gets. Users can sign up effortlessly using their social credentials from well-known platforms like Google and Facebook. No more creating yet another password that they'll inevitably forget. This approach not only reduces friction but also elevates the overall user experience.

A Northern Trail sign in page with Facebook and Google sign in options highlighted. A coast line with bushes, sand, bluffs, and a seagull overhead.
Arrows showing all the things that go in to Salesforce customer identity (Social, connected products, kiosks, websites, email, mobile apps, call centers) with arrows pointing to Sales, Service, Marketing, Community, and Integration. A tall tree on a hill in the background.
A Fic Coffee sign in page. A turtle swimming in the ocean shore and a beach and mountains in the background and tree branches overhead.
A Northern Trail sign in page with Facebook and Google sign in options highlighted. A coast line with bushes, sand, bluffs, and a seagull overhead.

Customer Identity Pricing

Salesforce Customer Identity

$ 24000
USD/Year
(<25,000 monthly active users)
  • Social Sign-On
  • Get a single view of the customer
  • Single Sign-On
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Salesforce Customer Identity FAQ

Identity and access management (IAM) solutions are comprehensive frameworks for managing digital identities and permissions within an organization.

IAMs authenticate users, typically through passwords, biometrics, or multifactor authentication, to confirm their identity. After authentication, the system determines what level of access (authorization) users should have based on their role and permissions.

Single sign-on allows users to access multiple applications and services with a single set of credentials, improving user experience and reducing password fatigue.

IAM solutions are critical in today’s digital landscape for ensuring security, compliance, and efficient management of user identities and access privileges.

Choosing the right IAM solution involves assessing your business needs such as the size of the organization, industry requirements, and your existing IT infrastructure. Scalability and adaptability as well as integration capabilities are also things to consider.