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(logo theme music)
I'm Suzanne DiBianca.
I'm the Chief Impact Officer here at Salesforce.
And I want to welcome everyone.
Thank you again for coming.
It's been a really exciting day for us.
This is our anniversary of this effort.
We launched it at the last in-person Davos.
It was a big dream to get a trillion trees,
conserved, grown, and restored.
And what I'm proud to say today,
is we're at about 120 billion trees so far, so we're moving.
(crowd cheering)
It's exciting!
We had China today, who pledged 70 billion trees by 2030.
It's amazing, we've had 50 companies, over 50 companies.
Join us, please, join us in these efforts.
And thank you for everyone who was here for the launch
and for everyone who's participating.
So with that, I'm going to turn it over
to my colleague Gim Huay.
She is Managing Director for Nature-Based Solutions
and Climate for the World Economic Forum.
Come on up, Gim, and thank you-
Thank you, Suzanne.
And I'm really delighted to be here.
And I was quite wowed by this dome, right?
It's beautiful compared to the Congress Hall, I must say.
But I really want to thank Salesforce
for their leadership in this and the partnership
with the Forum to mobilize corporates,
individuals around the Trillion Trees challenge.
We have many programs within the Center
for Nature and Climate,
but I would say that
the Trillion Trees challenge is always the one
that gets people very excited because it's very tangible.
It's extremely bold,
and it really evokes the imagination
of what we can do, right.
And really Trillion Trees is a bit of a rally call,
but way more than that is about land restoration.
And we know we really need to restore
the lands that we've degraded over the decades,
is about conserving the lands
and waters that are remaining, right.
And we need to do it at scale.
We need to do it very, very quickly.
So, very glad to see that this beauty and good momentum.
We've got various corporates signed up,
even at this meeting itself,
including the pledge by climate envoy from China,
who announced today,
and you read it in the press tomorrow, 70 billion trees,
and that's quite an impressive commitment coming
from the Chinese.
(audience applauding)
We have actually already been creating a lot
of various efforts, right.
So, America, India, Sahel have all been working
with this platform to embark on the tree-planting efforts.
So, we really want to call on everyone to come
and support us, help scale, talk to friends companies,
whoever you know, to see how they can contribute
and be part of this challenge.
My last comment is that there is the matter,
the global village that is, I think just a few steps away.
It was a partnership launch to look at
how we can create an immersion experience
to drive impact for good, right.
There's also Coin as the Global Collaboration Village.
And this is an early version of what technology could bring
but really the idea is can we really help use technology
to mobilize and immerse people
into how they can contribute to a force for good?
And when we are looking through all the programs
that that we have had,
we've decided the onetrilliontrees.org would be the program
that we would pilot in the global village, right.
So, in this Global Collaboration Village.
So, for those of you who have not signed up,
I don't know whether there's still slots available.
Please, do sign up and hopefully, we'll be able
to roll it online so that anyone, wherever you are,
whether you're in Davos or not,
can actually contribute and participate
in the global collaboration to help save
and invest into nature, thank you.
(audience applauding)
Great, well, why don't you all come on up to the stage.
Introduce yourself, and we can talk a little bit
about the incredible work that's happening on the field.
Thank you very much.
Thank you.
Good evening, everyone.
I'm very honored to be on this stage with two wonderful,
inspiring people, Florent Kaiser and Tino Aucca.
My name is Diane Binder.
I am working for actually,
my own company called Regenopolis,
and we support the development
of what I call regenerative cities, mostly in Africa,
in the sense that we believe
that urban development should contribute to the restoration
of the surrounding natural ecosystems that depend upon.
So, my work is mostly in Africa,
I'm working with the onetree.org campaign in the Sahel.
And we are looking mostly,
at commercially viable value chains
who have a high impact on restoration,
on the restoration of soils.
And this is a conversation that we started
to have before this panel, which is,
and Florent and Tino are going to share about the work,
which is not only about tree planting
but truly about the restoration efforts.
So, I think we have a movie that maybe will be shown now.
(spiritual xylophone music)
Acción Andina was a dream.
My special dream.
(upbeat xylophone music)
The Andes provides all the water for this continent.
Most of this resources disappear.
With increasing climate change, glaciers are melting,
water security is becoming a huge issue
for local communities, for cities down below.
The fight against the climate change,
we need big action.
Restoration needs a lot of people.
We had 150 people.
It took them an hour to plant 20,000 trees.
We're helping, it was a great day.
It's very beautiful working with this team.
We are like a huge family, involving the communities,
and, of course, the mother earth.
Fighting climate change isn't just good for the earth,
it's also good for business.
We're seeing more and more businesses moving
into ecosystem restoration,
and people who are devoting their life
to create massive change.
Being an ecopreneur, I want to do something real.
We are going to save water,
sequester carbon, provide more biodiversity,
and, of course, save the entire culture of these areas.
Acción Andina started as a project.
It is now becoming a movement.
It is transcending borders, governments, communities,
and that movement is going to change the world.
(audience applauding)
So, now I trust you're as excited and impatient as I am
to listen to Tino to share a little bit
about your story and you shared it was a dream
to be working with this communities.
So, do you want to share a little bit more about
where the dream comes from?
I want to start saying thank you so much to everybody
who's helping me to become this in a dream.
After to be working and doing my research
for more than 10 years along the Andes,
I spent many nights talking and listening, local families,
listening about their problems, listening about their hopes.
As many times, they saw us like the main solution
to all the problems that they have.
In that moment, it's when my heart open
because I come from a Indian family.
And in that moment, I remember why my grandfather,
many times, tell me because my grandfather
and all his parents works for generations for the Spaniels.
They come to me and said,
"You know, your second name is Aucca.
Aucca means warrior, fighter.
Please, fight for us."
For me, sometimes when you are a young guy,
you can believe on that
but the opportunity on that time, to open it.
And I said probably is my momentum.
It's my historical momentum.
In 2000 I created ECOAN a local NGO in Cusco,
that in 2014, started a huge festival.
When I saw that some
of these global meetings are not working,
we want to send a message to the world.
And I convinced to my partners and the local community
and said, "Let's send a message."
And the message was, "We planted more than
the 57,000 trees in a single day."
(audience applauding)
After that, comes said, if I'm doing this for a tiny place,
Cusco at the Bilka Nota mountains,
why we don't do it this along the Andes?
It was a tremendous dream and a tremendous challenge,
of course, but in 2018, it started Acción Andina.
I know every company or every leader,
conservation leader along the Andes,
and I invited them, and said, "Join me.
We can do this."
I think getting back to the origins,
we can say that someday we were united
along the Andes as an empire, the Incas Empire.
Later, we united to fight against the Spaniels
to independence time.
Now, we are united again, along the Andes,
from Venezuela to Argentina and Chile.
All this countries for what?
Restoring, managing, and protecting forests,
water, landscapes, and culture.
That is what we are doing.
(audience applauding)
Thank you, Tino.
So, Florent, I'm very curious.
So, one day you go to Peru, you meet with Tino
who tells he is always planting 50,
57,000 trees in one city,
and says he wants to scale up across countries in the Andes,
are you up for the challenge?
So, what drew you to this?
Thank you, and can you hear me, yes?
I echo the thank yous of Tino of all this.
And before I forget it at the end,
for all the tremendous team, behind onetree.org,
Salesforce, FORTUNE Brand Studio
that help us share the story here today,
and all the other entrepreneurs.
And millions of people, nowadays,
I strongly believe there are already millions of people
that are working on restoration on the ground.
In 2018, Tino invites me to come the Andes.
I was consulting for another organization,
and we are doing reforestation and so on.
Fast forward, Tino invites us to what he calls a festival,
a Reforestation Festival,
where at 4,000-meters, there is between,
anywhere between 500 and a 1,000 people together,
from young to old, Lamas, babies, grandmothers,
young people, men, female, all of it,
celebrating planting trees, celebrating culture,
and, yeah, quite an exhausting day.
And that day, or that weekend,
we planted over 100,000 trees.
Now, what truly got me was the evening conversation
that me and the future co-founders of Acción Andina,
and Global Forest Generation, where I work.
We were sitting with Tino in the evening, and we said,
"Hey, Tino, you've done 30 years of amazing work.
Here in Cusco, you know, so many people,
what's next for you, what's next?"
And Tino goes, you'll know him over time.
He goes inward-looking, and at the same time,
looking far away and said, "I'm what he just said.
My dream is to restore the entire Andes,
to unite my culture,
and unite my people to restore the Andes.
Personally, for me, after, I'm 35 now.
After whatever the conscious age was, 30 years,
20 years of growing up with doom and gloom messages
about the world is a threat.
The climate is in a crisis.
Communities and many more, there's a lot of issues, right.
Having someone who is respectfully quote, sorry, Tino,
"Crazy enough," to even dream about
the Andes, a 7,000-kilometer, what 4,500 miles,
maybe, long stretch of land, mostly operating about 4,000,
what is it, 15, 14,000-feet and much higher up,
to say, "We are going to restore millions of factors
of land with native forest.
That was the challenge I unconsciously had been looking
for my entire life.
I visited over 200 restoration projects
over the last 10 years on the field,
being up there in the mountain
and knowing Tino's commitment,
and the type of grand visioning
that Tino was putting forward,
while at the same time realizing the needs
of the communities.
Before I forget to say that later on,
and I found that much later out,
communities in the high Andes, these types of communities,
you're seeing in this very short movie,
earn, I want you to think about it, especially around here,
earn, if you can even say earn,
$70 to $100 per family, per year.
Seeing this action, seeing hundreds and now thousands
of people coming together, benefiting from opportunities,
concrete opportunities through restoration,
was a life-changing moment for me.
A moment for me.
And after 30 years of doom and gloom, for me,
it was my personal experience of saying,
"This is the era of restoration of regeneration
that is being born.
This is the opportunity that us,
and millions of other young
and old people are looking forward
to regenerate themselves,
and regenerate everything that we are doing."
And that was the moment where we decided
to co-found Global Forest Generation and Acción Andina.
We committed to Tino, we're going to help you do this.
(audience applauding)
Thank you, Florent.
This is very powerful what you're saying
because it's very ambitious and like anything
that we need to do now to move it,
the world into a right direction,
to fight climate change and protect biodiversity.
It takes a bold vision like Tino, which you have,
but it takes also, the mobilization
of thousands of people, enough communities,
so it cannot be only some distant project
of international campaigns or international organizations,
communities need to be involved, need to be empowered,
need to have a stake in this
because their own destiny that they take into their hands.
So, can you explain us
how you actually work with communities?
You were sharing with me earlier that you work
with other hundreds of communities.
So, can you share with us a little bit
how you work with them?
I want to start answering that question
because one main element that is going to help to everybody
to do what I've been doing is really
to be convinced on the mission.
If you are not convinced in your mission,
this is going to fail,
or sometimes it's going to create,
we call some conservation impact.
And the local communities or native communities are going
to suffer and they are not going
to become the perfect allies.
They are going to hate what we are doing.
I mean, finding all the time in this problem,
along the Andes, not only along the Andes,
also in the lowlands and the Amazonian lowlands.
Everybody knows that the Mother Earth is addressing
all this problems that is pushing us
to the climate change problems.
For us, this is not going to be resolved
with a headache pill, like many people thinks.
We don't think that planting 100 trees,
and appearing in the front page of the magazine,
we saved the world, forget it.
That is hypocrisy.
(audience applauding)
From the beginning,
that was probably increased my crazy activities.
I never accept that planting few trees,
we are going to save, or prevent all the problems.
We think from the beginning, in your large scaling program.
To some of my friends,
I tell one example like at Argentinians.
Argentinians, before Acción Andina,
they planted in 20 years, 20,000 trees.
when Acción Andina, they said,
"Sorry, that is not a solution.
You must plant over 100,000 trees per year."
They said, "Tino, it's impossible."
It's possible because you are not working
with the local communities, with the local stakeholders.
You must to bring them.
And they said, "Okay,"
on the beginning was a little lazy,
but after this started to grow,
and now we have three partners in Argentina.
They are going to grow the plant this year
more than 3,000 siblings in a year.
Imagine that, for that reason,
Acción Andina thinks that we need
to plant not 1,000 trees,
we need to plant millions of trees.
Like in my young son, Sebastian,
when I got the COVID, thinking on dying,
I tell him, "Hey, Sebastian, I'm going to die.
You think that I did a lot of?
And he said, "You didn't do nothing, Father.
You only planted 3 million trees, that is nothing."
(everybody laughing)
Sorry?
But I got the challenge, and I said,
"Let's plant more million trees."
But here comes the thing, million trees.
Who's going to produce that?
Who's going to plant that?
Communities, because we need a lot of labor.
And how you convince them?
Easy, don't promise high salaries.
Don't promise gifts.
Tell them who was previously.
Their cultures build a tremendous empire,
like in my condition,
the Incas Empires was growth in what?
Working all together as a communal,
we're all practicing one thing that we call,
(speaking in foreign language)
Many people, every time when I visit those countries,
the community say, "Tell us more about that Minga, please.
Because this whole, we work all together for a common goal."
In that way, we can plant millions.
This year is going to be near to 3 million trees.
Only for this year.
All these people, all these people that 700 years ago,
build this tremendous Inca Empire,
probably, the people
who doesn't know nothing about the Incas, but everything.
When you ate potatoes,
remember that was produced by the Incas.
They discover and domesticated potatoes.
At the moment, in Cusco,
we have more than 50,200 varieties of potatoes.
That was all donation to the entire world, when the,
like this entire continent has been suffering of hunger.
If we did that, why we are not going to reference
that the entire Andes?
Help me, please, to provide the opportunities
for these people.
Those people needs to work, producing all that millions,
not like buying in a supermarket or in a shop,
we need to produce the trees.
How long time?
Eight months or 10 months on advance.
Especially women, you're not going to believe.
Women is the first group that comes to work on cleaning,
maintaining the nursery, everything.
(audience applauding)
That is the other thing.
And for us, for Acción Andina, and ECOAN personally,
we don't have that problems of general violence, anything.
We always, we always practice one thing,
give a treatment with equity, no divisions.
Men, women, the same kids also.
Sometimes, the people say, "Why the kids has to work?"
Kids needs to learn from the beginning, why this is coming.
In other case, we are going to have all these problems
that at the moment is annoying the world.
For that reason, all this activity produce training
because the locals are the person who's going
to be in charge of producing the siblings.
They are going to be the people who's going to plant.
They are going to be the people
who's going to coordinate that.
All my, I successful that I have is
because I respect the culture.
I listen them, and engage them to be part of the solution.
Sorry, I've been talking a lot about that.
But many times going,
I visit like the native community,
all these natives that you normally saw with feathers,
and with the shorts, everything,
they say, "Why are you coming here?"
I say, "To help you.
You are the apple," apple means the boss.
"You are the apple, yes,
I'm the boss of Acción Andina and ECOAN.
We hope that it's not going to be the first time."
Why?
Normally, we don't have people visiting us.
And you know, previously, we use machete for cleaning
the five-hectare of Cacao Plantation.
Now, we have, with you, 150-hector of cacao plantations.
In three years, we can clean that with the machetes.
We need other machinery and you have,
and you must provide us.
I say, "Wonderful, let's continue working.
You are going to be the leaders, not me."
If everybody can have that mentality, respecting them,
listening them, engaging them, believe me,
this problem is going to be resolved.
(audience applauding)
Thank you very much, Tino, for sharing this message.
I'm conscious, we are running out of time.
I just want to maybe wrap up with asking Florent one question
about how do you see the success factors
of ecosystem restoration very briefly.
And then maybe share one message that you would like
to leave us with to go out of this inspiring discussion.
(deeply sighs) There's a couple of things here.
One point I wanted to make,
and this is what's the motivation for how to approach,
start and approach Global Forest Generation
that was helping Tino make his dream a practical reality.
The guiding question that we are following was
how do we make native ecosystem restoration practically work
on the ground at this scale regionally, planetarily,
that will reverse the climate crisis,
in the long periods of times that an ecosystem takes,
decades, centuries, to regenerate and be restored
with the people who live on, own the land
and live from the land?
Acción Andina is not a tree-planting program.
Acción Andina follows the mission
of comprehensive ecosystem restoration over
the long periods of times, it will take to fully restore,
fully functioning ecosystems.
Conservation of forests that are there as a source
of seed that's services as a cultural element
of a landscape.
Restoration, where reforestation may, and tree planting,
if you want to call it like this
may or may not be part of the solution.
In the Andes, it is absolutely critical
for a lot of ecological reasons,
and the whole aspect of community involvement, engagement,
building micro-businesses, ecotourism, textiles,
managing the land, managing, you know,
grazing management practice, and so on.
You have to think very comprehensively.
Now, back to the question for a second.
I know we're not running out of time.
We'll still go on a little bit.
Back to the question,
how we make large care restoration work?
It is not, and I celebrate all the innovation
that is happening globally.
I truly celebrate we are part of it, and so on.
It is not with an app that you scale.
It is not with trying money at it here and there.
And, you know, there's a lot of amazing solution
that contribute to it.
Long term ecosystem restoration is very complex,
and it will require the best out of each of us,
and every of us,
whether you're from business, from tech, from financing,
from the communities, the message that Acción Andina brings,
I find, and that's the one I personally live every day is
when we started Acción Andina in 2018,
we had roughly 500 people involved, and Tino
and his team planted 150,000 trees in two countries.
By the end of this year, we'll have six countries involved
across the entire Andes.
We'll have planted, this is just a reforestation part,
there's a lot of more going on.
We'll have planted over 6 million native trees.
But the one that gets me every time,
we had 500 people involved in 2018.
We now have, according to our calculations
with all the partners,
over 18,000 families actively involved
in restoration activities across the Andes.
And this is just the beginning.
We started, as we say in a movie,
we started a project, this is now becoming a movement.
The communities are coming to us.
It is contagious.
It is self contagious.
Community A have forest.
They have three, four months longer water.
Community B, doesn't have a forest for agriculture
and everything else, and they want to get the forest back.
And so, we need support.
We need support, we're proud after three-and-a-half years,
we, what our budgets this year, of three and a half million,
4 million dollars budget?
It's a drop.
Now, there are thousands of watersheds,
thousands, and thousands of communities.
This is just the Andes.
Now, we need just alone
in the Andes, 10-time, 20-times these budgets.
We need technology.
18,000 families, multinational companies,
I don't know how many staff Salesforce has,
but it's, we're getting there.
We need a way to find out how to manage that.
Logistics are tremendous.
We started with five to 15 nurseries,
depending on how you see them.
We now have over 85 nurseries.
It's just the beginning.
And so, the challenge is significant.
The challenge is significant, and I want to,
the message they want to say,
an eco Latino said at the beginning,
one, focus on the mission.
I'm all in for private sector and everybody else, now,
profit can be a part of it.
Not against profit in any way.
Let's focus.
The core of the mission is restoring
and healing our planet.
Profit can come with it, no doubts, restoring opportunities
but the core of the mission has to be healing the planet.
That is fundamental.
The second message I want to say is counting trees
and I think we chew that through internationally,
quite a bit.
An alternative metric and, Tim, I'm glad you're here.
A long-time friend and champions
of these UN Ecosystem Restoration decade.
Can we measure success differently?
It's, I don't know, instead,
but in addition to tree planting and numbers,
how do we move?
How many people by the end of this decade,
how many people young and old can we move actively
into ecosystem restoration at the core
of their life and business model and whatever else?
And I'm thinking especially about all the young people,
unemployed, all the people that are lacking opportunities.
We have a greater, good moment on earth,
and we literally need everybody.
So, when you invest, instead of thinking about the risk,
think of opportunity and think of leadership, enabling that.
And I thank again, wholeheartedly,
Salesforce and many others that are taking
that step and saying, "We are going to invest in the ecosystem.
Everything is valid.
We're learning here," right.
And this is the movement Trillion Trees Movement,
and the generation restoration that comes with a decade
that we are so passionate about.
And it's an honor for us to be contributing
and addressing grassroots-level restoration on the ground,
getting the finances, the capacity, building the training,
all the right things into the right place
that communities at the end
of the day can make that work happen.
And this is our challenge to everybody that is in this room,
everybody that is in Davos, and everybody on earth.
(audience applauding)
Thank you very much, Florent.
I think that was a very clear call to action
for everyone on us to contribute
to this regeneration efforts.
And when I listen to the two of you,
I see as like nights of flights on this path
of regeneration, not only of the planet,
but also somehow on like regenerating
the way we actually live together in harmony,
among us and with the planet.
So, that was very inspiring.
And I really hope that you're going to leave this discussion,
convinced that you have a role to play whatever that is,
and that you can just join the movement.
I would like to acknowledge also
the other ecopreneurs in the room
that are doing phenomenal jobs
in different part of the worlds.
And this is a wonderful movement that onetree.org started,
and it's only the beginning.
So, thank you very much for this.
(audience applauding)
(logo theme music)
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