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(jovial music)
(metal music)
(cheering)
When the pandemic hit, obviously,
none of us thought we were going to be home
for more than a couple of weeks at the most.
All of us in the Metallica camp,
I think the first thought was disbelief.
The main thing was just how do we stay connected to our fans
in terms of alleviating the despair,
and in many cases, the pain, the fear.
We have a lot of very loyal, dedicated fans
that really rely on music for them to help
them through life just like us,
and to not have that connection creates
a big hole in your heart.
You're missing something that's super important
in your life.
How many people here tonight
are old school Metallica family,
has seen Metallica once or more?
What role does music and what role
do bands like ourselves,
what role can we do in helping get through
these uncertain times, these challenging times?
They had a need for it.
The fans had a need for it,
and somehow they needed to play
live in front of an audience.
(upbeat music)
I guess some of the more surprising things
about the Metallica family is their open hearts,
their open minds, their willingness to grow along with us.
♪ All with my hands ♪
♪ Hold it dear ♪
♪ Hold it, suffocate it ♪
♪ All within my hands ♪
♪ Love to death ♪
♪ Smack you 'round and round and ♪
♪ All within my hands ♪
(cheering)
We're going to hit 'em hard and we're going to have fun!
(cheering)
♪ I'll die if I let go ♪
♪ Love is control ♪
♪ I'll die if I let go ♪
The hard part was how are we going to reach fans,
and what's the story we're going to tell 'em,
and how are we going to reassure them
that the band is still here for them
and that we're going to keep moving forward,
we're going to stay in touch,
we're going to still have Metallica for you.
When the pandemic hit, we were all feeling it.
There certainly was a need for connection
and a thought process around how best
to connect with the fans.
And if there's one thing music does for so many people
is kind of bring you together no matter what
and give everybody kind of a sense
of community when we're all isolated.
It became both primal but also at the same time
it's like how do we use music
and our channels of communication
to make a difference to our fans,
to give them something else that they can rely on, trust?
The band got together and said,
"Well, we have a lot of live concerts from over the years.
We should present those."
So every Monday at 5:00 p.m. Pacific,
we would air a concert.
(metal music)
I hope everybody out there is doing
as well as can be expected under the circumstances.
Became this very community-based thing.
Everybody was watching from their home,
but they're talking online, they're in chat rooms,
they're posting on social media.
I was at this show, do you remember this?
And it was a huge connection.
Now, you felt connected,
certainly by your love of the band
but also just everybody kind of watching together.
It was also a fundraising tool for All Within My Hands.
We added a donation element to that so people
could donate online as they watched the concert.
Thanks, man, we'll see you around.
We had a good time, man.
(gentle music)
It is kind of difficult 'cause you've got
four guys in a group and they all have
different visions of how to help the world
and what they want to do to contribute.
And finding the things that identify
with each one of us is really, really important.
All Within My Hands is a philanthropic organization
created by the members and management of Metallica in 2017,
and our mission really is to remain dedicated to creating
sustainable communities through three prongs of work.
Workforce education in the trades, the fight against hunger,
Food has the ability to transform lives.
Unfortunately, not everybody's getting a fair shake.
And critical local services,
which can be thought of as disaster relief.
The workforce was a really important thing
to especially me, growing up in a blue collar home.
As we've grown as a band, it's not just making music.
This is about us living life and growing
and developing as people.
(playful music)
The first one was 2018, pre-pandemic,
where Metallica would play to raise money
for All Within My Hands.
And it was a pretty intimate setting,
and they played acoustic.
When the pandemic hit,
we knew there was an appetite for Metallica.
When we decided to do Helping Hands 2020
as a live pay-per-view event with nugs.net,
we knew that people were comfortable
with watching from their laptops.
Metallica Mondays was great.
Everybody embraced it.
It was different for all of us,
but it was exciting.
We're fortunate that we have a headquarters here
and that we have rooms that are big enough
and that we're set up to play.
So, okay, let's stream a live concert.
Let's do that, but how do we make it special?
So Dan Brown, who is our amazing production manager,
creative director who does things with the band that no one
can even imagine started doing a lot of research.
I got this idea that I wanted to surround
the band with their fans live.
I do not use the word virtual with the concert,
because there was nothing virtual about it.
I remember sitting with James
and kind of explaining the idea,
and James's grasp of the concept was just immediate.
Let's do this; how far can we take it?
The whole idea that Dan Brown along with Salesforce
getting this live streaming web benefit together
was a huge, huge undertaking.
Our buddy Dan Brown, when he goes for something,
he goes big.
It's probably going to sound like a commercial.
and I'm not going to apologize for that.
We did Salesforce's gala at Dreamforce,
and I was hoping that I would have a chance to meet Marc.
Chairman and Co-CEO
Salesforce Marc Benioff.
(cheering)
And tomorrow night, my friend right here
is going to play for his...
Have you heard of his band, Metallica?
(cheering)
As it turns out, I have a conversation with Marc,
and I got to talk to him about how impressed I was
that there is a corporate leader that's encouraging
not just his people but all other corporations
to make the world a better place to live in.
And Marc looked at me and said, "Well, what are you doing?"
And I was taken aback by it.
I'm just a guy.
And Marc looked at me and said,
"You don't have to wait to be a billionaire to do something.
If you can give a dollar, give a dollar.
If you can give $10, give $10.
If you can donate your time to help a cause,
donate your time."
And it changed my life.
And that conversation led into my theories about fans
and audience participation,
knowing what technology was available
and knowing how I could make that connection
using technology I'd been exposed to.
The next thing became how many people can I get on a screen?
Okay, I know we can do 12, can we do 20?
Can we do 24?
What if we want to do 30?
And it just kept expanding, expanding.
Then, the next thing you know,
we had a fan wall with 400 people on it.
So this is what we call Studio A,
and this is where the 2020 benefit concert happened
and was streamed live to fans all over the world.
This whole wall, this whole wall, this whole wall,
and this whole wall was a box
of floor-to-ceiling LED screens.
A show, a live stream, pay-per-view concert
going out all over the world,
simultaneously running an auction.
The real concern was would we break the company
that was providing our platform for the auction?
'Cause we didn't know.
We didn't know how many people were going to bid at once.
We did not want to let anybody down.
When you got to think outside the box,
you got to do it quickly,
and you got to do it with obviously somewhat limited access,
you find other ways.
I love the people in our organization
that take real, healthy risks.
He's like I have no idea if this is going to work or not,
but I'm going to try my best.
Other people have done similar things,
but we're going to do it the Metallic way.
And we've got 400 people ready,
everything looks great, the walls are working.
I remember that moment of like, yeah, this is going to work.
Our thing, we're live!
The guys went out and started playing,
and it becomes really a moment of relief
and joy that all the work we did is going to work out,
and we could raise a lot of money.
We were communicating with the fans
that were being piped in.
We were basically surrounded by video screens 360.
What part of the world are you in?
I'm Osaka, Japan.
Osaka!
I live in Rio Janeiro.
Good to see you.
Thank you, I love you.
♪ I was born for dying ♪
The world has just threw the wonders
of all this incredible technology
and everybody really being their best have made
that kind of intimate, global intimacy possible.
(acoustic metal music)
♪ All within my hands ♪
It was kind of like the ultimate touring gig.
You've got, obviously, we have fans
from all over the world at our shows live,
but this was beautiful,
'cause they were able to be
in the comfort of their own home.
It was an incredible two hours,
and certainly (laughs), if nothing else,
set the the mark pretty high for our next fundraiser
and our next endeavor within the All Within My Hands.
Thank you all, thank you so much.
(cheering)
When we first started the foundation,
the idea came up that what if we have
one day a year where everybody goes out
and works at a food bank at the same time.
So we started what we called Day of Service.
We had a Metallica shift
and worked with fellow Metallica fans.
All four band members went to the food banks
in the towns where they live and they volunteered.
A thousand fans showed up at these 20 food banks.
Thousands of pounds of food was distributed.
Tremendous thanks to all of the Metallica fans
who participated in our second annual Day of Service
by volunteering at their local food banks.
The plan was to grow.
COVID changed that drastically.
We pivoted from a very volunteer-based event
to a fully digital, fully virtual,
and do what you can model.
And so Month of Giving was born.
(playful music)
It's no surprise to me that technology
is really driving the way people work.
It's more efficient, it's more powerful,
and it's becoming more and more affordable.
And you're seeing a lot of foundations
embrace technology, as well.
And All Within My Hands is no different.
It's a massive tool for us to be efficient,
build our brand, to message
and really engage with the metallic community.
Normally, I would be here this month
talking to you about our annual Day of Service
at food banks across the country,
but as we know, things are anything but normal.
So instead, I want to fill you in
on All Within My Hands's May Month of Giving.
(metal music)
We created this special shirt,
it's only available in the month of May.
You buy the shirt, the proceeds go to the foundation.
We pick other selected Metallica items,
and we donate the proceeds from that.
So that was great in 2020.
So now, how do we have the ante in 2021?
Let's get the fans to compete against each other
to see who can raise the most money.
I really didn't know if people were going to be into that.
Everybody jumped on and said, hey, let's do this,
and there was a lot of money that was raised.
(metal music)
Month of Giving in 2022 was an amplification
of what happened in 2021.
We knew the fans were excited about it.
In fact, they were reaching out to me
before we were even starting Month of Giving,
asking when are we starting this thing.
I have been a Metallica fan now over 30 years.
(upbeat rock music)
My wife, she has been to many Metallica shows with me.
My kids bug me to bring them to shows relentlessly.
♪ Don't waste your breath ♪
♪ And I won't waste my hate on you ♪
As we got older and the social media has come about
and the internet, networking with people
and traveling to countries, the shows and the festivals.
It's a big part of my life.
There's chapters like our chapter here in Massachusetts.
There's chapters that are whole countries.
Within the first two hours alone,
we raised over $600 in cash for All Within My Hands.
In the end, it's really about who we're raising
the money for and not who's going to win the prize.
Our initial introduction to World Central Kitchen
really came from the Blacklist album.
Blackened Recordings presents one album, 12 songs,
53 artists, unlimited possibilities,
covering their favorite songs from the Black Album.
All profits go to charity.
Out September 10th.
The Metallica organization was very aware of Jose Andres
and his concept of every person has a right to food.
In the worst moments of humanity,
the best of humanity shows up.
Jose and his team learned the best way
to do this is use the local economy,
and that is very much in line
with what All Within My Hands sees of its mission.
It's fight against hunger
and really do so by working with the local community.
(upbeat music)
It's hard for people that have
the ability to help out to turn away.
I think all the chapters were really hammering at it
not only for the competition but just for the cause itself.
It was critically important that we find someone
like World Central Kitchen to go work with,
because there's no way on our own
we could do what we're doing now.
I think finding the right partner is key
for everything All Within My Hands does.
It's why we needed the same partner in workforce education.
American Association of Community Colleges
provided that partner.
Someone who got what it meant to have Metallica
and Metallica's Foundation really focused on this.
It's just as powerful and gratifying to know that the work
we're doing with the Metallica Scholars Program is helping
so many people right here develop a life for themselves.
And it's that piece of that creating sustainable communities
that really comes out of the Metallica Scholars Initiative.
And especially if we're talking about people
like Sara Boatman from WSU Tech.
(relaxing music)
Obviously, I've heard of Metallica.
My husband is a huge fan.
Literally owns every band T-shirt.
So he was very jealous when I got this scholarship.
(laughs) I love you.
Love you, too.
(gentle music)
Leading up to coming to Wichita,
I was incarcerated for little over a year.
I was a big heroin and meth user.
Was homeless, on the run.
I was exhausted.
Finally, it kind of came to a point
when my sister messaged me and was like,
"You're never going to meet your nephew
if you don't get your life together."
So I turned myself in typically to come
to treatment here in Wichita.
I first heard about the scholarship
when I was actually still in treatment,
and they showed us a flyer and I was like I'm going to try it.
I knew of other welders from the past
that it didn't matter what convictions they had,
it just mattered the skill.
It was either sink or swim,
otherwise I'm going to end up going back to selling drugs.
And I was very excited about joining the program.
Very nervous at the same time,
'cause I was like, oh, wow, what if I fail at this, though?
There are no meaningless jobs
and want to really help break that myth.
Someone who is trading billions of dollars on Wall Street
is the same size soul as someone out on the street holding
the slow sign for some road construction going on.
They serve a purpose and it is important.
We need those people.
I think that's one of the positive outcomes of COVID.
We saw who are the essential workers.
Essential workers are the people that are manufacturing
and producing the supply chain distribution.
That group of people across our nation
were deemed essential for the very first time ever.
Finally getting hired, it felt pretty good.
I'm not going to lie.
I'm so thankful that they took a chance.
It definitely boosts your self-esteem, gets you going,
and then you realize you can achieve so much more.
We've gone from tens to hundreds to thousands now.
Hopefully this year, 2000 scholarships for people
that wouldn't have had that opportunity before.
We can very much relate to being the misfits,
but finding a purpose and knowing that you're not alone
and just giving that opportunity
to people who might not be able
to have even known about it or afford it.
Changing 2000 lives,
it makes me feel like I have more than just one purpose.
Hello?
I have some crazy news.
We won.
That's so crazy.
I had a handful of people that stepped up
and said, hey, listen, we want to really be part of this.
Master of Puppets raised over $21,000 for Month of Giving.
All fan clubs included,
they raised over $60,000 for Month of Giving.
(upbeat music)
In total for our Months of Giving,
and this all is thanks
to our fan club fundraising competition,
corporate match dollars, the board participation,
and all of our digital efforts,
we were able to accomplish our goal
and send one million dollars to World Central Kitchen
and their chefs for Ukraine Initiative.
Mission accomplished.
("The Star-Spangled Banner")
Technology is upon us.
Industry 4.0, we're right moving into it.
It's just another natural transformation.
Can go back to Henry Ford and how the engine was built.
And then we've progressed now to robotics,
automation, AI, and machine learning.
Those are all things that are happening.
They're happening within the industries
across our country in all areas.
Look at Metallica, look at the way that they utilize
technology to have that big concert.
That was technology at its finest.
It's a product of digital transformation.
Play ball!
Yeah!
("All Within My Hands")
♪ Love is control ♪
♪ I'll die if I let go ♪
♪ Love is control ♪
♪ I'll die if I let go ♪
Thank you all, thank you so much.
(cheering)
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