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B2B Commerce
Make sales reps more productive with self-serve, completely connected B2B Commerce. Get to market fast with prebuilt performant templates and Agentforce Merchant — helping you launch, set, and achieve goals quickly. Drive revenue with connected data, AI-powered actions, and Agentforce Buyer, built to conversationally engage buyers. Take your business global in a matter of clicks without compromising trust.
The only B2B commerce platform that comes connected right out of the box.
Convert buyers with personalized, connected, and flexible ecommerce experiences. Crush sales targets and extend commerce everywhere.
The most complete B2B commerce platform.
Deliver tailored experiences for every buyer with account and buyer entitlements, negotiated pricing, tailored promotions, and personalized catalogs. Empower buyers to purchase on behalf of other accounts, businesses, or locations seamlessly.
Simplify complex B2B purchases and improve conversions with fast checkout using preferred payment options. Split large-volume orders into multiple shipments and shipping speeds. Simplify cross-channel Order Management using a single code-base and AI-first experience — driving order orchestration and fulfillment, reducing manual work and integrations.
Drive growth with smart, targeted promotions and AI-powered SEO to reach new buyers and simplify merchandising. Seamlessly activate over 200 promotion types to deliver rich, consumer-grade experiences that boost conversion and increase customer lifetime value.
Extend commerce to every touchpoint and channel. Enjoy flexible design options using out-of-the-box headless Commerce APIs for cart, checkout, catalog, account, wishlist, and other experience-related services. Or create custom fields to deliver seamless, modern purchase journeys tailored to each customer’s specific needs.
Lower your total cost of ownership.
Quickly set up, manage, and customize your store with ready-made templates built for even the most complex business needs. Automate essential tasks like inventory updates, price adjustments, and personalized promotions, all driven by real-time data insights to increase sales. With Agentforce Merchant, create a branded storefront in just 30 minutes — no coding required. Each step is guided, helping you launch faster and focus on what matters: growing your business.
Use Data Cloud to enhance customer satisfaction and drive sales efficiency. Automatically open customer care cases, send abandoned cart reminders, and reengage customers with back-in-stock alerts. Use real-time insights to create personalized promotions and boost store performance. Tailor services and add-ons for seasonal trends or predictable events, ensuring your store meets customer needs and maximizes revenue.
Leverage over 30 built-in reports and dashboards to track top-performing products, manage inventory, and reduce customer attrition. Easily identify product trends, minimize stockouts and surpluses, and monitor customer lifetime value and at-risk buyers. Gain deep insights into inventory and customer behavior, empowering smarter, data-driven decisions that enhance performance and drive growth.
Unified Commerce for B2B Businesses
Simplify B2B buying with a consumer-grade experience, allowing customers to easily find, purchase, or reorder products with pre-negotiated pricing. Use natural language, photos, or videos — connected to enterprise-wide data — to facilitate high-volume reorders and nuanced conversations across digital channels, and speed up transactions on popular messaging apps.
Empower buyers and sales teams to have a fully digitized catalog to improve product discovery and power 24/7 ordering. Bring quotes, complex product configurations, commerce transactions, and order fulfillment together with native connectivity between B2B Commerce and Sales. Manage both digital contracts and physical goods orders in one place with a shared data model.
Build joint marketing and commerce campaigns with ease. Use detailed engagement and purchase data to create precise marketing segments. Reach customers with highly personalized offers and reengage shoppers with perfectly timed abandoned cart and back-in-stock notifications.
Surface order management tasks in service to manage every order efficiently. Deflect high-volume, low-complexity cases with self-serve options and chatbots. Service agents can check on orders, process returns or exchanges, and place orders on behalf of customers, from directly within their customer service console.
Scale globally and grow revenue on a trusted platform.
Quickly and easily launch sites in any region by centrally managing multiple brands and sites from one admin console. Localize language, currency, catalog, and seamlessly share rules, promos, and business logic across sites to meet complex buyer needs.
Quickly open a direct-to-consumer channel to explore new markets, strengthen customer relationships, and capture valuable first-party data to refine your marketing and sales strategies. Use existing Salesforce data to rapidly test and learn new digital engagement model — driving sales and market innovation without the high cost of deploying and developing new tech.
Use resources to focus on business innovation while rest assured that Salesforce has your back. Ensure success with always-on, 99.99% historical uptime servicing customers across 84 countries and languages.
Meet industry regulations and data compliance on a platform that is PCI, GDPR, and HIPAA compliant. Configure custom firewall rules, conduct scale testing, and analyze performance to ensure site security and performance.
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