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Astro standing in front of a Northern Trail storefront, featuring a coding window, commerce service icons, and shopping channel icons.

Headless Commerce

Meet your shoppers and buyers anywhere with our trusted headless commerce solution. Use headless APIs and connected customer data.

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What can you do with headless commerce?

With Commerce Cloud’s trusted headless commerce platform, B2C and B2B businesses can meet customers anywhere. Headless APIs can weave commerce into any touchpoint, from social media to in-store kiosks to B2B buyer portals, and give you the power to take full control over the front-end.

Choose your own front-end framework. Build and deliver commerce your way.

Build with the front-end framework of your choice on top of our headless APIs. Whether you’ve already invested in a decoupled front-end, or your developer team has a specific front-end technology of choice, you have the freedom to build or bring your own storefront.

A Code window is front and center with contents greyed out. Below are four icons in blue boxes with arrows point up and down. Icons are a shopping cart, a dollar bill, a moneybag, and a tag.

Discover, share, and build custom apps quickly in the Salesforce Developer Center with tools, learning resources, and a community of experts. This one-stop-shop includes everything your developers will need to build and maintain a headless commerce architecture with Commerce Cloud.

Developer top navigation bar over a list of tiles titled: Guides, Tools, and APIs.

Keep learning, innovate fast, and speed up time to market with best practices for building headless experiences. Developers can elevate their skills and learn at their own pace with our self-guided Trailheads for headless commerce.

Trailhead logo. Headless Commerce Basics module and a Headless Implementation Strategies for Salesforce B2C Commerce module. Pop-out window reads: QUIZ COMPLETE! +100 points.
A Code window is front and center with contents greyed out. Below are four icons in blue boxes with arrows point up and down. Icons are a shopping cart, a dollar bill, a moneybag, and a tag.
Developer top navigation bar over a list of tiles titled: Guides, Tools, and APIs.
Trailhead logo. Headless Commerce Basics module and a Headless Implementation Strategies for Salesforce B2C Commerce module. Pop-out window reads: QUIZ COMPLETE! +100 points.

Convert shoppers and buyers at every interaction.

Unlock new revenue channels everywhere, from social media to marketplaces to buyer portals. Leverage our complete set of shopping and data APIs to connect all touchpoints and back-office sources, turning any channel into a buying channel.

Northern Trail Outfitters mobile screen with an illustrated storefront awning. Pop-out Recommendations window shows a vest, boots, and jacket underneath the awning.

Enhance your shopper or buyer experience by adding custom functionality with API extensions. Need an API that returns your specific data, with custom objects, formatted for your use case? No problem, developers have the flexibility to create custom API endpoints for specific use cases.

Work order screen on a mobile device. Text reads: Service Appointment, 9:00 AM - 10:00 AM Friday June 9, 2023. Separate window reads: "Send to Pay Now" with SMS, Email, and Mobile options.

Provide fast API responses across all channels with reliable, scalable APIs. API response caching helps reduce the data size and response times for common APIs by avoiding a trip back to the database.

Alpine Group storefront on a computer screen and mobile screen, side by side. Three white circles with icons above the screens show a triangle, a VR headset, and a microphone. Three blue boxes below screens show a money bag, a t-short, and a brain.
Northern Trail Outfitters mobile screen with an illustrated storefront awning. Pop-out Recommendations window shows a vest, boots, and jacket underneath the awning.
Work order screen on a mobile device. Text reads: Service Appointment, 9:00 AM - 10:00 AM Friday June 9, 2023. Separate window reads: "Send to Pay Now" with SMS, Email, and Mobile options.
Alpine Group storefront on a computer screen and mobile screen, side by side. Three white circles with icons above the screens show a triangle, a VR headset, and a microphone. Three blue boxes below screens show a money bag, a t-short, and a brain.

Ensure trust, scale, and uptime across your headless architecture.

Rely on the #1 trusted commerce platform for global enterprise scale with 99.99% historical uptime and over 10 billion API calls handled over Cyber Week. Get full visibility when you subscribe to notifications for planned and executed maintenance of the API services.

Illustrated blue global map with various pinpoints in different countries. Text reads: Trust Status (Check Mark), 99.9% Historical Uptime.

Never worry about your site going down thanks to trusted security tools, technology, and resources built in. Everything from advanced threat protection to 24/7 monitoring is included — that means no unplanned downtime costs.

Commerce Cloud Salesforce Dashboard with a Crypto window popping out. Multi-Factor Verification is highlighted in blue.

Accelerate success with confidence thanks to implementation services from trusted Salesforce advisors. Enjoy services like targeted guidance and best practices via expert coaching sessions, 24/7 year-round phone support and developer support, so there's always hands on-deck to analyze and troubleshoot custom code.

Person smiling in a circle cutout front and center, wearing a Salesforce Trailblazer hoodie. Two more people smiling in circle cutouts are on either side, looking towards center. One of them is holding a clipboard.
Illustrated blue global map with various pinpoints in different countries. Text reads: Trust Status (Check Mark), 99.9% Historical Uptime.
Commerce Cloud Salesforce Dashboard with a Crypto window popping out. Multi-Factor Verification is highlighted in blue.
Person smiling in a circle cutout front and center, wearing a Salesforce Trailblazer hoodie. Two more people smiling in circle cutouts are on either side, looking towards center. One of them is holding a clipboard.

Extend the power of Headless Commerce with these related products.

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Cut costs and drive efficient growth with the customer-first order management system.

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Get the most out of your headless commerce solution with thousands of partner apps and experts.

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Headless Commerce FAQ

A headless commerce platform provides commerce services and APIs that can integrate into a decoupled digital storefront.

A headless commerce solution lets you make changes to the storefront without having to touch the backend. This means smaller and faster deployments, which enables more frequent changes and updates that lead to a better experience and higher conversions.

Headless commerce platforms provide commerce services that power the digital storefront using APIs.

Headless commerce is right for businesses looking to unlock agility and flexibility. It's usually the best fit for organizations with large, digitally mature development teams.