Agentforce Service Agent helping a customer change the address for an order.

Self-Service

Lower costs with a customer portal that's built directly into your CRM. Scale personalized support to every customer and help them find the answers they need quickly on their own using generative AI and automation. Deflect even more cases by leveraging Agentforce Service Agent to complete tasks on your customer's behalf, saving your service reps valuable time.

Connect customers to the right answers faster.

Self-Service Portals

Increase case deflection and deliver personalized support at scale with an authenticated portal. With the power of the platform, access trusted CRM data to create a catered support journey based on each customer's needs and previous actions. Surface relevant content, recommend business processes, and suggest next best steps to help customers resolve issues more efficiently.

A dashboard displays a Authenticated Portal with service options

Get started on your self-service experience by launching a branded help center using clicks, not code. Help customers find answers fast by embedding a strong knowledge base for the most commonly asked questions. Reduce the load of incoming cases on your support team and increase customer satisfaction by giving customers the information to resolve questions themselves.

A dashboard displays a Help Center FAQ page
A dashboard displays a Authenticated Portal with service options
A dashboard displays a Help Center FAQ page

Deflect more cases with an AI agent.

Agentforce Service Agent

Resolve cases any time. Agentforce Service Agent chats with customers using natural language and sophisticated reasoning across self-service portals and messaging channels like WhatsApp, Apple Messages for Business, Facebook Messenger, and SMS. Customers can even send photos, videos, and audio if their issue is too hard to explain in text.

Conversational messaging with AI on a mobile device.

Deliver accurate answers to every customer. Agentforce Service Agent grounds its responses with your business data. Integrate data, including Knowledge, from third-party systems to help Agentforce Service Agent generate accurate responses personalized to your customers' specific needs and preferences.

Agentforce Service Agent using business data to deliver a trusted response.

Get setup in minutes. Agentforce Service Agent doesn’t require thousands of lengthy structured dialogues. Simply use out-of-the-box templates, existing Salesforce components, and your LLM of choice to get started quickly. Need something more specific for your business? Create custom actions using the low-code builder.

Setup process of Agentforce Service Agent configuration steps and actions.

Protect the privacy and security of your data with the Einstein Trust Layer - built on the Salesforce Platform. Mask personally identifiable information and define clear parameters for Agentforce Service Agent to follow. If an inquiry is off-topic, Agentforce Service Agent will seamlessly transfer the conversation to a human agent.

Agentforce Service Agentusing the Einstein Trust Layer to protect customer data.
Conversational messaging with AI on a mobile device.
Agentforce Service Agent using business data to deliver a trusted response.
Setup process of Agentforce Service Agent configuration steps and actions.
Agentforce Service Agentusing the Einstein Trust Layer to protect customer data.

Deliver accurate, personalized responses with AI.

AI for Self-Service

Help customers find answers fast by surfacing the best answer right at the top of their Self-Service Portal. Save service reps time by autogenerating and sharing answers directly in their flow of work. Every answer is grounded in your trusted knowledge base and created using generative AI.

A dashboard displays Workflows portal and an email flow builder path

Deflect more cases with intelligent chatbots. In a few clicks, launch a multi-channel, multilingual bot that integrates with your Salesforce data. Bots automate routine common requests, guide customers through next steps, and help sevice teams do more.

A dashboard displays an Einstein Bots chat with options for bot assistance for various requests

Empower customers to find the best answers to commonly asked questions and solve issues themselves with knowledge articles. Seamlessly connect 3rd party knowledge resources into Salesforce with Unified Knowledge on Data Cloud, to ground AI-generated responses that helps them find answers faster. Help reduce the cognitive load on your customer support team—freeing their time to focus on critical cases.

A knowledge window with article recommendations for a customer request on product information
A dashboard displays Workflows portal and an email flow builder path
A dashboard displays an Einstein Bots chat with options for bot assistance for various requests
A knowledge window with article recommendations for a customer request on product information

Create beautiful experiences in minutes.

Customization & Automation

Quickly build and launch a branded self-service customer portal with prebuilt templates and easy-to-use, drag-and-drop functionality. Use Experience Builder to style your site, create and customize pages, and deliver a personalized experience to your customers. It’s the low-code way to get started and be up and running quickly.

A dashboard displaying easy-to-use tools to create a branded self-service customer portal

Launch dynamic experiences on both desktop and mobile — making self-service available from anywhere. Transform the portal into a pixel-perfect mobile application for both iOS and Android. Leverage features like notifications, persistent login, location, and more using clicks, not code. Mobile Publisher lets you easily maintain your app branding and get automatic updates to keep the app compliant.

A mobile display version of a branded customer portal

Improve the customer experience and drive more self-service by enabling customers to search for — and take action on — a wide range of services through your authenticated portal. Configure catalog items to collect the right info for faster processing through workflow automation, and empower admins to quickly expose new items to customers with just a few clicks.

A dashboard displays Service Catalog portal.

Embed business processes easily across all channels to surface the most applicable information and help customers resolve requests on their own. Use workflows to automate both simple and complex tasks — from resetting a password to submitting a loan application. Workflows allows customers to seamlessly self-serve without the need to loop in an agent.

workflows
A dashboard displaying easy-to-use tools to create a branded self-service customer portal
A mobile display version of a branded customer portal
A dashboard displays Service Catalog portal.
workflows
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Take a tour of the #1 AI CRM for service.

Find out how Service Cloud helps you deflect 30% of cases and deliver value across your customer journey with CRM + AI + Data + Trust.

Get the most out of customer self service with thousands of partner apps and experts.

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Learn, connect, and grow with fellow service and field service professionals. Network and get answers in real time.

Learn more about Self-Service with free learning on Trailhead.

Customer self-service software FAQ

Customer self-service software enables customers to access and complete various tasks or actions without the help of a support agent. Customers are empowered to find information, resolve issues, and complete transactions on their own time, through their preferred online or digital channels.

Customer self-service software helps businesses reduce costs, deflect cases, and exceed customer expectations. Self-service provides no-touch support at scale, empowering customers to find the answers they need fast. As a result, agents can be more productive and focus on complex cases.

First, evaluate your company’s needs and goals. Think about the challenges your end users experience and identify the features and functionality that will resolve those challenges and allow your business to deliver better overall support. Then, choose the software that will fulfill those demands.

Self-service benefits both businesses and customers. Customers have 24/7 access to resources, to help find answers at their convenience and improve their satisfaction. Businesses can reduce costs by offering a scalable support solution that empowers customers to help themselves on their own terms.

Online community management software provides groups with a way to connect with one another. These groups can be forums, social networks, customer communities, or any online space. Customers can use an online community to share information, discuss topics, ask questions, and provide answers.

A customer portal is an interface (often found on a business’s website) where customers can get the help they need to either answer questions or find resolutions to issues they might be having.