Power your partner ecosystem with complete and flexible partner relationship management software integrated directly into your CRM. Engage every partner in your industry using personalized templates and data-driven enablement. Automate marketing fund requests, discounting, and service case management. Speed up selling with data and AI, and easily co-sell across CRMs.
Grow loyalty and close more deals with an engaging and easy-to-use partner experience — from initial onboarding to closing and servicing deals.
Create engaging partner experiences with easy-to-use templates and drag and drop tools from Experience Cloud. Keep partners engaged with updated, relevant, and personalized content. Help partners stay on track toward revenue achievement with individualized partner scorecards — all while staying on brand.
Motivate and enable partner selling directly in the partner experience with Partner Tracks. Guide partners towards the right tasks with easy-to-build in-app guidance that takes them through processes step-by-step. Make it simple for partners to know what matters by tying partner activity — like campaigns run, leads generated, or deals closed — to enablement outcomes that drive the business forward. Serve up the best resources to help ramp, develop, or mature partnerships.
Make it easy for partners to collaborate with Slack and Slack Connect. Get partners up to speed on their deals right inside Slack with the PRM for Slack app. Automate deal registration and simplify updating deal data in the flow of conversation. With Slack AI, partners can quickly assess partner deals with channel recaps and thread summaries.
Connect partners to great deals using AI-generated lead and opportunity scoring. Make it easy for them to pinpoint which deals are progressing with embedded scores and a comprehensive view of current pipeline in the PRM experience with Pipeline Inspection. Help partners work faster with AI-generated emails they can build themselves using CRM data.
Drive demand with the help of partners. Get partner marketing projects off the ground fast with pre-built, approved marketing journeys and co-branded marketing assets that they can tap into on their own. Make it easier for partners to execute marketing tactics with simple requests for marketing funds and campaign approval. Approve requests and campaigns right from Salesforce.
Get quick deal summaries and partner scorecards with Agentforce. Ensure partners sell the right way with AI-generated emails and prompts. Get up to speed on partner deals fast and stay there with channel recaps and thread summaries in Slack Connect with Slack AI.
Make it easy for partners to securely work and track deals from any CRM with Partner Connect. Get real-time, automated updates on co-selling deals and ensure visibility across partners and their teams. Maintain data integrity and decrease duplication of efforts with easy-to-set-up mapping that determines which data gets shared and which data syncs.
Activate partner selling with out-of-the-box dashboards and reports specifically for them. Give them access to AI-generated insights about revenue potential and next steps for achieving more wins. Track partner wins and opportunities right in Sales Cloud.
Help partners sell by giving them quick access to the knowledge they need to answer buyer questions. Embed existing knowledge articles and AI-powered bots where possible to scale support. Route cases to the right agent when needed. Allow partners to access selling support from any device.
Connect with partners and close deals directly in Slack. Automate requests and approvals in the flow of work.
Get fresh insights about partner enablement, AI, and more from 5,500 sales and partner pros in our “Trends in Partner Selling” report.
Start by selecting your Sales Cloud edition. Some editions already support PRM right out of the box. You can enhance your PRM solution with products like these.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
Salesforce's PRM solution enables us to scale efficiently while giving our partners a personalized, self-service experience.
Tim TsaoGlobal Head of Partner Programs, Stripe
Accelerate revenue growth with thousands of prebuilt and consultant offerings on AppExchange. Check them out today.
Looking to meet and learn from fellow sales professionals? Our Salesblazer Community is the place for you.
Try Sales Cloud free for 30 days. No credit card, no installations.
Tell us a bit more so the right person can reach out faster.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Partner relationship management (PRM) is the process of managing the relationships and interactions between a company and its partners, such as resellers, distributors, and agents. It involves collaborating with partners to increase sales and revenue, improve customer experience, and enhance market reach.
Partner relationship management software (or channel sales software) is a tool that helps businesses manage their partner relationships and interactions. It enables businesses to collaborate with partners on sales and marketing activities, track partner performance, and provide partner training and support.
Channel sales refers to the process of selling products or services through third-party partners, such as resellers, distributors, or agents, rather than through a company's own sales team. It is a common sales strategy used by many businesses to expand their market reach and increase sales.
Partner relationship management software offers several benefits, such as increased partner engagement, improved partner performance, enhanced collaboration between businesses and partners, streamlined partner onboarding and training, and improved visibility into partner activities and performance.
Partners go by many names depending on the industry you work in: broker, agent, dealer, reseller, supplier, affiliate, and distributor - just to name a few. Regardless of their title or exact role or industry, these partners tend to need partner relationship management software or channel sales software solution
Yes! With the new PRM for Slack App, engaging and collaborating with your partners has never been easier. Learn more about the app here.
