See why Forrester™ recognized Salesforce as a Leader in Customer Data Platforms for B2C.
Read the report
Data Cloud
Customer Data Platform (CDP)
Data Cloud is more than just your traditional CDP. It’s the only data platform native to the world's #1 AI CRM. This means that marketers can quickly access and easily action on unified data - from across the entire business - to drive growth, power agents, and increase customer lifetime value.
What can Marketers do with Data Cloud?
Power the entire customer lifecycle by providing teams and agents across your organization (marketing, sales, service, and commerce) with unified and actionable data. This makes content more relevant, recommendations more personalized, experiences across departments more connected, and builds lasting customer relationships.
Operational Customer Profile
Unlock all your data, from any source across the business, to gain insight into customers and increase their lifetime value.
Prepare new data for seamless consumption by marketing teams and downstream systems (e.g., kick off a personalized journey in Marketing Cloud, update Contact record in Sales Cloud) using a click-and-drag interface to standardize and map incoming data to the data model in Data Cloud.
Unify and leverage non-CRM or third-party data (e.g., inventory, click data) without needing to physically move or copy it, using two-way data access between Salesforce and partners like Snowflake or Google BigQuery.
Reduce the amount of custom integrations and maintenance preventing marketing teams from using data in campaigns. Ingest and combine customer data with native connectivity to Salesforce apps (Marketing, Sales, Service, Commerce), prebuilt integrations to cloud storage like Amazon S3, and the ability to connect to any system with MuleSoft.
Understand how different types of data (e.g., anonymous, unstructured, real-time) captured in different systems tie back to a single individual. For example, determine that atl@salesforce.com and al123@nto.com are associated with the same person using user-defined rules to link disconnected records together.
Real-Time Data Access for Marketers & Agents
Increase speed to market with structured and unstructured data needed to segment audiences, inform agent actions, & analyze performance.
Make agents more effective with the right data. By connecting and harmonizing all of your structured and unstructured data in Data Cloud, it becomes available to Agentforce so agents can analyze that data and determine the best action — all while keeping your data safe and secure on the Einstein Trust Layer.
Use agents to help you create target audience segments in minutes. With Data Cloud and Agentforce working together, you can simply describe the target audience you want, and the agent will translate your natural language prompt into the appropriate segment attributes - no SQL required!
Create custom predictive AI models from scratch with clicks not code or bring in existing models from your data science teams. You can do this using direct integrations between Data Cloud and external tools like Amazon SageMaker, Google Vertex AI and Databricks to consume predictions and scores (e.g., propensity to buy or likelihood to churn) generated by custom AI/ML models.
Minimize the number of external analytics tools needed to understand customers and how they respond to campaigns. Use Calculated Insights (e.g., lifetime value) in Data Cloud built with customer profile data and out-of-the box dashboards that combine customer and revenue data to understand and optimize segment performance across activations (e.g., Google Ads campaign).
Seamless Activation to Any Channel
Personalize every touchpoint in each customer relationship with AI recommendations, decisioning, and journey automation.
Boost the relevance of AI-powered recommendations and offers based on unified profile data from every engagement with your brand (e.g., show customer personalized product recommendations on web based on browsing behavior, in-store purchases, past service cases, or sales inquiries).
Make every journey touchpoint more relevant and timely, activating Data Cloud audiences with data points that influence channel, content, and frequency (e.g., automatically trigger education journey when customers are not using key product features). Refresh journeys with the most up-to-date data and segment membership as changes occur.
Reduce wasted spend through more relevant advertising campaigns or by suppressing advertising when it’s not the right time, powered by consented data from customers. Reach customers with direct activation integrations to ad partners like Google, Meta, Amazon, and LinkedIn. Enrich profile data and optimize programmatic media buys with apps from AppExchange partners like Acxiom and The Trade Desk.
Bring the operational customer profile into every workflow across the business, with a single platform built on CRM and the same unified data powering alerts to sales reps, personalized ecommerce experiences, next-best-action service recommendations, and more.
Salesforce Data Cloud is a Leader.
Learn why by reading the analyst reports.
Gartner named Salesforce a Leader in Customer Data Platforms. See why.
Learn why Gartner named Salesforce a Leader.
See why Forrester named Data Cloud a B2C CDP Leader.
Data Cloudis a leader in a new report analyzing the top customer data platforms.
See why Spark named Salesforce a Leader in Customer Data Platforms.
Data Cloud is a leader in customer data platforms.
Get the most out of Data Cloud with partner apps and experts.
AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them.
Doug MartinChief Brand and Disruptive Growth Officer, General Mills
With Salesforce, we can provide personalized experiences that meet passenger needs - even if they are one in 80 million.
Peter BurnsDirector of Marketing and Digital, Heathrow
Choose the right Data Cloud Starter edition for your business needs.
Data Cloud Starter for Marketing
Unify all your data into a single customer profile.
$
108000
USD/Org/Year
(Billed annually)
- Data Ingestion and Harmonization
- Identity Resolution and Activation
- Insights and Predictions
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
Extend the power of Data Cloud with these related products.
Marketing Cloud Engagement
Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.
Marketing Cloud Account Engagement
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Marketing Cloud Personalization
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Marketing Cloud Intelligence
Optimize marketing performance and spend across every campaign, channel, and journey with cross-channel analytics and reporting.
Loyalty Management
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Service Cloud
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Sales Cloud
Set the foundation for revenue growth with Salesforce automation and the #1 CRM.
Learn new skills with free, guided learning on Trailhead.
Stay up to date on all things marketing.
Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.
Hit the ground running with marketing tips, tricks, and best practices.
Ready to take the next step?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Data Cloud FAQ
Salesforce Data Cloud is the only data platform native to the world’s #1 AI CRM. Data Cloud unifies all of your company’s data onto the Salesforce Platform so that it can then be used in applications that marketers, salespeople, service reps, and more, use every day.
Learn more
Historically, customer data platforms (CDP) have been a solution used primarily by marketing teams. Data Cloud not only provides the traditional benefits of a CDP, it also offers a comprehensive data solution for other data-driven teams like sales, service, and commerce, allowing them to automate workflows, personalize customer interactions, and work smarter with AI.
Data Cloud connects and unifies all your data - from any source - without building complex data pipelines. It is the foundation required for Agentforce and enables trusted AI grounded with all your enterprise data. And allows you to seamlessly activate all your data with insights and automation across every touchpoint in the customer lifecycle.
Data Cloud solves for business use cases across the entire customer lifecycle by making enterprise data easily accessible and actionable, including data from existing data and AI investments (e.g., Snowflake, CRM). For example, raise conversion rates with advanced segmentation and real-time personalization of every customer interaction. Improve customer lifetime value and productivity across teams with shared insights and AI-powered next-best-action recommendations. Increase share-of-wallet using connected journeys and alerts to drive up-sell and cross-sell opportunities for additional products and services for customers with unmet needs.