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B2C Marketing Platform
Grow Customer Loyalty with Agentic Marketing.
Put an agency of agents to work across your campaigns, channels, and workflows. From planning and creation to personalization and performance, agents are your always-on brand ambassadors that handle the work behind every customer experience.
The world's leading consumer brands build lasting customer relationships with Agentforce Marketing.
What can you do with an agentic B2C marketing platform?
Turn customer signals into real-time context that powers AI agents and connected experiences across every channel. Journeys evolve with the customer, and one-way campaigns become ongoing conversations that respond in the moment. Personalize content, offers, and recommendations at scale while agents automate execution. Marketers focus on strategy and growth, and every interaction becomes more relevant, connected, and measurable.
How does Agentforce Marketing support B2C marketing teams?
Power agents and experiences with unified data
Unify customer, campaign, and cross-department data so marketers and AI agents build personalized experiences with the right context.
Turn one-way channels into two-way conversations
Connect email, mobile, and web into two-way conversations. Agents answer questions, handle support, and respond in real time.
Shift from finite personalization to infinite scale
Move beyond static segments. Agents create, adapt, and optimize content for every customer, channel, and interaction at scale.
Replace capacity constraints with an agency of agents
Extend your team's capacity. Agents handle campaign builds, journey orchestration, and performance optimization so marketers focus on strategy.
See how Agentforce Marketing powers customer experiences that evolve.
Unify data for stronger experiences
Save your team the headache. Unify your data and launch agents to better engage with your customers.
Connect behavioral, transactional, and conversational signals across every channel and department with the world’s #1 CDP built-in, giving marketers and AI agents a single, real-time view of every customer.
Identify high-value audiences as customer behavior and intent evolve. Then, activate those audiences across owned and paid channels from a single platform, without waiting on a data team.
Have conversations with your customers
One-way channels talk at customers with generic messages that lead to dead ends. Two-way conversations listen, respond, and earn the relationships that actually drive action.
Every message should be more than a CTA. Agents engage customers in two-way conversations across email and mobile by answering questions, guiding purchases, and adapting in real time.
Use real-time customer signals to trigger and adapt cross-channel journeys. Agents can decide the next best action at every interaction, so each customer moves forward on their own path.
Give every moment a personalized touch
There’s only so much personalization your team can manage. Agentic content expands what your team can accomplish and delivers better experiences for your customers.
Continuously enrich profiles with real-time signals that inform agent-driven decisions on the right product, content, or offer for each customer.
Deliver dynamic content, recommendations, and offers that adapt to each customer's behavior, preferences, and intent as they engage.
Maximize marketing impact
Make capacity constraints a thing of the past. With an agency of agents, your marketers are able to check more things off their to-do list, and focus on what matters most.
Create cohesive multi-channel campaigns in hours, not weeks. AI agents build audiences and messaging into an intelligent flow eliminating manual setup. Marketers can move from idea to in-market faster.
Ask questions, build campaigns, and collaborate with teams and agents in one place to move faster and optimize performance in real time.
Dive deeper into how Agentforce Marketing can support your business.
Marketing Cloud Next
A complete agentic marketing solution designed to help you personalize the right moments and have two-way conversations across the entire customer relationship.
Customer Data Platform (CDP)
Power better marketing and advertising with Data 360 — the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.
Personalization at Scale
Drive ROI and CLV with personalized experiences, content, and conversations that evolve for every customer across any channel.
Customer Loyalty
Build and optimize loyalty and incentive programs that proactively create tailored offers and promotions. Engage customers in real time across channels, and continuously adapt to drive repeat purchases and long-term value.
Marketing Analytics
Turn marketing data into decisions with a unified intelligence layer. Connect performance and attribution across channels, find what’s working, and continuously improve results with a single solution.
Digital Advertising
Make every ad dollar work harder with unified data and AI agents that activate audiences across your most critical paid channels.
Turn marketing dead-ends into conversational experiences.
Customers don't want more notifications, they want conversations. See how agents turn one-way sends into experiences that respond in real time and evolve with every interaction.
Discover what's new in Marketing.
Keynote
Agentforce Marketing Keynote
Marketing is transforming once again, and this time it’s thanks to agentic AI. In this year’s Agentforce Marketing keynote, we explored how AI agents can help you spark conversations with your customers, acting on every message and interaction in real time.
Webinar
What's Next for Agentforce Marketing?
Join our Agentforce Marketing champions as they explore the latest platform capabilities that help marketers work smarter, not harder, to drive measurable business results.
Webinar
The High-Performer’s Secret: Inside the 10th Annual State of Marketing Report
In this webinar, discover what sets top-performing marketing teams apart. Based on insights from 4,500+ global leaders, industry Trailblazers unpack the trends shaping growth and how to apply them.
Interactive Tour
See Agentforce Marketing in action
Launch and personalize campaigns in minutes. See how Agentforce Marketing helps you move faster than ever, while making every interaction more personal.
Demo
Conversational Marketing
Move from broadcast messaging to conversational engagement. Learn how customers can reply, get instant answers, and reach the right person in the same channel.
Research
State of Marketing Report
See the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide. Learn how top brands are navigating the era of agentic marketing and what they see as their biggest priorities and challenges.
Report
Gartner® 2025 Magic Quadrant™ for Multichannel Marketing Hubs
See why Gartner® named Salesforce a Leader for the eighth year in a row, and placed furthest for Completeness of Vision.
Guide
5 Steps to Agentic Marketing: A Practical Guide for Modern Marketers.
Get started with agentic marketing. See how AI agents help you plan, launch, and optimize campaigns faster with unified data and real-time engagement.
Learn new skills with free, guided learning on Trailhead.
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B2C Marketing FAQ
A B2C marketing platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement.
Engagement marketing platforms provide features such as customer segmentation, personalized messaging, social media integration, email marketing automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences.
B2C marketing platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.
Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.
Marketing Cloud Engagement is an enterprise-grade platform for email, SMS, push notifications, and cross-channel journey orchestration — the toolset you know through Journey Builder, Content Builder, and Automation Studio. Marketing Cloud Next is the future of marketing on Salesforce — rebuilt natively on the Salesforce platform with a modernized data model, deeper CRM integration, and AI-powered experiences through Agentforce. Think of Engagement as where you operate today, and Next as where we're taking marketing tomorrow.
Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities.
Journey Builder is a cross-channel journey tool built on Marketing Cloud Engagement. Flow is the next-generation automation engine built on the core Salesforce platform, powering journeys in Marketing Cloud Next. While Journey Builder is purpose-built for marketing, Flow goes further — enabling cross-departmental orchestration, agentic interactions with Agentforce, and real-time personalization. The good news: you can use your existing Journey Builder journeys within Flow, so there's no need to rebuild anything