Deliver cross-channel personalized experiences at every step of the customer lifecycle with campaign management.
Learn how to create seamless customer experiences across every touchpoint including email, mobile, advertising, the web, direct mail, sales, commerce, and service.
Harness all of your customer data from any source based on attributes, browsing behaviors, and purchase history to build personalized messaging.
Trigger customers on journeys based on real-time events like purchases, mobile app downloads, or closed service cases.
Continually adjust customers’ paths based on their current and predicted behavior.
Lay out visual customer journeys — either simple or complex — for reference and revision.
Communicate seamlessly across email, SMS, push notifications, ads, web landing pages, and apps — so your customers get the right information, wherever they are.
Unite marketing, commerce, sales, and service in the overall customer journey to increase engagement and satisfaction.
See how top marketers build customer journeys to boost acquisition, onboarding, engagement, and retention.
Set and maintain automated journey logic for customer engagement, decisions, random journey splits, and content tests — so you’re ready for everything.
Deliver simple or complex personalized journeys for hundreds to millions of individual customers.
Leverage reporting to take action on performance and changing trends.
Create branded journeys for teams such as independent owners and franchisees across email, mobile, and advertising in Marketing Cloud.
Create on-brand, personalized content with native tools in Sales Cloud, Service Cloud, and Community Cloud. Then, make it readily available to local teams around the globe.
Analyze individual engagement or aggregate journey data to optimize each customer journey.
Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.